Your digital marketing benchmark
Scale What Works
11–15 out of 15
Your marketing foundation is strong. The next opportunity is compounding the systems, content, and channels already producing value while finding the competitive gaps that are difficult to see from inside the organization.
Benchmark the competitive landscape
Compare your visibility, customer experience, content authority, demand generation, and AI discoverability against the brands competing for the same buyers and conversations.
Systematize experimentation
Turn successful one-off improvements into a repeatable testing process with clear hypotheses, owners, measurement, and decisions about what to scale.
Expand your AI-search advantage
Track where your brand is cited, how accurately it is described, and which external sources influence the answers buyers receive. Use those findings to prioritize content and authority-building work.
This five-question assessment provides directional guidance. A Fratzke Digital Marketing Audit applies the complete Benchmark Methodâ„¢ using customer, market, channel, experience, technology, and performance evidence.