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Digital Marketing Audit Services

Digital Marketing Audits Designed to Accelerate Growth and Improve ROI

Our Digital Marketing Audit provides a comprehensive evaluation of your website, SEO, content strategy, analytics, paid media, and customer experience to identify what’s driving results and where opportunities exist for improvement. We analyze performance across key digital channels, uncover gaps and inefficiencies, and deliver actionable recommendations with a prioritized roadmap designed to improve visibility, engagement, lead generation, and overall marketing effectiveness.

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Digital Marketing Audit Services
Customized For Your Brand

From SEO and analytics to paid media and conversion optimization, our audits deliver the insights needed to improve performance across every stage of your digital marketing strategy. Fratzke’s Digital Marketing Audits are customized to your business goals, digital maturity, and channel investment. Ensuring recommendations are aligned with where you are today and where you want to grow.

What's Included In Your
Digital Marketing Audit

Every audit is designed to deliver actionable insights, strategic clarity, and a prioritized roadmap for improvement, customized to your industry, digital investment, business goals, and level of digital maturity.

Performance &
Channel Analysis

We evaluate the performance of your digital marketing channels, campaigns, website, and customer experience to identify strengths, weaknesses, and opportunities for improvement.

Competitive
Benchmarking

We compare your digital marketing performance against competitors and industry benchmarks to uncover gaps, advantages, and strategic opportunities.

Actionable
Recommendations

Receive clear, data-driven recommendations designed to improve visibility, engagement, conversions, and overall marketing effectiveness.

Prioritized
Growth Roadmap

Get a strategic roadmap with prioritized next steps focused on maximizing impact, improving efficiency, and supporting long-term digital growth.

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Our Digital Marketing Audit
Process is Focused on Results

A structured approach designed to uncover insights, prioritize opportunities, and help you make smarter marketing decisions.

Discovery

We learn about your business goals, industry, target audience, marketing challenges, and current digital strategy to understand where opportunities exist.

Audit & Analysis

Our team evaluates your website, channels, campaigns, analytics, and customer experience to identify marketing performance gaps and growth opportunities.

Strategic Recommendations

Our Audit report includes actionable, data-driven recommendations designed to improve visibility, engagement, conversions, and overall marketing performance.

Prioritized Growth Roadmap

We organize recommendations into a clear, prioritized action plan focused on quick wins, long-term improvements, and measurable business impact.

Implementation Support

Need help putting the strategy into action? Our team can support execution, optimization, and ongoing digital marketing improvements through our .

The Right
Digital Marketing Audit Company
Changes Everything

The value of a digital marketing audit depends on the expertise behind it. The right digital marketing audit company doesn’t just deliver data. It provides strategic clarity, actionable insights, and a roadmap aligned with your business goals. From identifying performance gaps and uncovering growth opportunities to improving marketing efficiency and customer experience, our audits are designed to help businesses make smarter decisions, maximize marketing investment, and build a stronger foundation for long term digital growth.

Identify Untapped Opportunities for Growth

Discover opportunities to improve visibility, engagement, lead generation, and customer experience across your digital marketing channels. Our audits help uncover gaps, inefficiencies, and overlooked areas that may be limiting performance.

Identify high-impact optimization opportunities
Uncover gaps in customer experience and conversion paths
Discover opportunities to improve visibility and engagement

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Improve Digital Marketing
Efficiency and Performance

Gain a clearer understanding of how your marketing channels, campaigns, and digital experiences are performing. We evaluate what’s driving results, where resources may be underperforming, and how to improve overall effectiveness.

Improve campaign and channel performance
Reduce wasted marketing spend
Optimize digital experiences for better results

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Make Smarter, Data-Driven Marketing Decisions

Replace assumptions with actionable insights and strategic recommendations backed by data. Our audits help prioritize initiatives and align marketing efforts with business objectives and growth goals.

Prioritize initiatives based on business impact
Align marketing strategy with organizational goals
Gain clarity into performance and next steps

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Maximize ROI Across Your Digital Marketing Investment

Ensure your marketing budget, technology, and resources are being used effectively. Our audits identify opportunities to improve efficiency, increase conversions, and maximize the return on your digital marketing investment.

Improve conversion rates and lead quality
Increase efficiency across channels and campaigns
Focus investment on high-performing initiatives

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Online Marketing Audit Testimonials
Marketing Leaders Trust Fratzke

156%
Increase in Organic Traffic

“Fratzke not only brings expertise, but they also have a passion for helping us succeed.”

Joelle Palmer

Marketing Manager, TruTeam

127%
Increase in Online Revenue

“Thanks to Fratzke’s guidance, our digital presence has grown exponentially resulting in a significant increase in our ecommerce sales.”

Daelin Winters

Head of Marketing, Factory Reproductions

544%
Increase in Organic Traffic

“We loved working with the Fratzke team! From start to finish, they helped us elevate our marketing and digital strategy.”

Chris Defina

Regional East Studio Head, Principal

246%
Organic Growth

“Thanks to Fratzke’s audit we've been set up for future success and growth”

Allison Schoner

Marketing Director, Evident

168%
Increase in Online Revenue

"Fratzke’s consulting partnership has been a game-changer for us.”

Mayumi Allison

Chief Executive Officer, Hosa

80+
Hours of Marketing Efficiencies

"Fratzke is one of those rare companies that talks the talk and walks the walk.”

David Jackson

Chairman of the Board,
Fairmont Private Schools

308%
Increase in Organic Traffic

“Partner is the first word that comes to mind with the Fratzke team.”

Frank Conley

Marketing Director,
Service Partners

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Marketing Audit Case Studies
We Help Drive Results

See how businesses across industries used Fratzke’s Digital Marketing Audits to identify growth opportunities, improve marketing performance, and drive measurable business results. From increasing visibility and lead generation to optimizing digital strategy and conversion performance, our case studies showcase how data driven insights and actionable recommendations help organizations make smarter marketing decisions and accelerate growth.

85%+

Increased Organic Visibility

Nonprofit Digital Growth Strategy: A regional nonprofit struggled with limited online visibility and declining engagement. Through a digital marketing audit, SEO improvements, content optimization, and local search enhancements, we increased organic visibility by 85%+, improved engagement, expanded search rankings, and helped drive long term community awareness and donor growth.

Increased Qualified Leads

Law Firm Lead Generation Audit: A growing law firm needed better lead quality and more efficient digital marketing performance. Through a digital marketing audit, local SEO improvements, conversion optimization, and paid search refinement, we increased qualified leads by 3X, improved conversion rates, reduced cost per lead, and strengthened their pipeline of high intent prospects.

120%+

Increased Organic Traffic

SaaS Paid Media Optimization: A B2B SaaS platform needed to improve paid campaign efficiency and generate more qualified leads. Through a paid media audit, campaign restructuring, audience targeting, and conversion optimization, we increased qualified traffic by 120%+, reduced wasted spend, improved conversion rates, and built a scalable paid acquisition strategy.

‍

Service Partners

How Service Partners Built an Industry-Leading B2B Ecommerce Experience for the Modern Contractor

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Digital Marketing Audit Services
Customized For Your Industry

Every industry has unique customers, competitive challenges, and digital growth opportunities. At Fratzke, we customize our digital marketing audits based on your industry, business model, customer journey, and level of digital maturity to deliver insights that are relevant, actionable, and aligned with your goals. Rather than applying a one size fits all approach, we evaluate the channels, strategies, and customer experiences that matter most to your business, helping you identify opportunities, improve performance, and make smarter marketing investments.

Featured Industries:

Building Materials & Supplies

Meet Our
Digital Marketing Experts

Our team combines deep expertise across SEO, paid media, analytics, content strategy, user experience, conversion optimization, and digital strategy to deliver audits that go beyond surface level insights. At Fratzke, we take a strategic, data driven approach to evaluating digital performance, helping businesses identify opportunities, uncover inefficiencies, and build smarter growth strategies.

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Our Digital Marketing Audits Help Answer Your Most Important Marketing Questions

A digital marketing audit from Fratzke is designed to provide a 360-degree view of your marketing efforts. We can help you answer key strategic questions to help guide your business toward growth.

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How does my marketing performance compare to my competitors?

Our Competitive Benchmarking identifies where your marketing efforts stand compared to your competitors. You’ll see where they outperform you and uncover opportunities to gain an edge.

How should I allocate my digital marketing budget?

We analyze the performance of each marketing channel, providing recommendations on where to invest your budget for maximum ROI, whether it's PPC, SEO, or social media.

How could my digital marketing strategy be improved for growth?

We deliver Actionable Recommendations to enhance your strategy. From optimizing ad spend to improving customer engagement, we identify opportunities for growth across all digital channels.

What gaps should I fill with strategic partners?

Our Audit and Marketing Maturity Assessment identifies gaps in expertise or tools, and we suggest partnerships with agencies, including Fratzke’s own Creative Services Studio, or technology providers that can help you fill these gaps and drive your strategy forward.

What are the key factors holding back my website’s SEO performance?

Our SEO audit identifies technical issues, content gaps, and backlink opportunities, helping you understand why your site may not be ranking as well as it could on search engines.

How effective is my content marketing?

We assess the reach, engagement, and conversion power of your content, determining whether your current strategy is effectively engaging your audience and driving leads.

How well is my brand positioned online?

Through brand audits, we evaluate your brand’s presence across digital channels, ensuring your messaging and visuals are consistent and aligned with your target audience.

Are my email marketing efforts effective?

We review your email campaigns to see how they are performing in terms of open rates, click-through rates, and overall engagement, providing suggestions for improvement.

Am I reaching the right audience with the right messaging?

A thorough review of your targeting strategy ensures that your ads, emails, and social media are reaching the correct audience with tailored, effective messaging.

Is my team performing at their best?

Our Marketing Maturity Assessment evaluates your team’s capabilities, tools, and processes. We identify gaps in efficiency and areas for improvement to ensure your team is optimized for success.

Are our marketing goals realistic?

Through our Digital Marketing Audit, we assess your current goals in the context of your market, competition, and available resources, helping you set ambitious but achievable objectives.

What should my strategic objectives be for this coming year?

Armed with your audit results, we can develop a comprehensive Marketing Strategy and help you set clear, measurable Objectives and Key Results (OKRs) based on current performance, market trends, and future growth opportunities. These objectives can guide your strategy for the next 12 months.

What areas of my marketing strategy are working well?

Our detailed analysis highlights what’s already driving results, allowing you to focus on scaling successful campaigns and tactics for even greater success.

Which marketing channels are delivering the best ROI?

Our analysis breaks down the effectiveness of each marketing channel, showing you which ones are driving the most conversions and which may need reallocation of resources.

Are my PPC campaigns optimized for cost-efficiency?

Our audit evaluates your paid media performance, identifying areas where you can improve targeting, reduce cost-per-click, and increase conversions.

Is my website optimized for user experience (UX)?

Our UX analysis looks at how easily users can navigate your site, the speed at which it loads, and the overall experience visitors have, all critical to improving conversion rates.

How strong is my social media engagement?

Our audit will evaluate your social media performance, including the quality of your posts, follower engagement, and the effectiveness of paid social ads.

How aligned is my marketing with my sales process?

Our Marketing Strategy Audit assesses how well your marketing funnels are working to support your sales team, identifying potential disconnects between lead generation and sales follow-up.

What emerging trends should I be paying attention to?

We can provide insights into industry trends and innovations that are likely to impact your business and recommend how you can adjust your strategy to stay ahead.

FAQs About Digital Marketing Audit Services

Find answers to common questions about Digital Marketing Audit services.

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What is included in Fratzke Consulting’s Digital Marketing Audit?

Our audit covers all critical aspects of your digital marketing strategy and performance, including SEO, PPC campaigns, content marketing, social media presence, website performance, and overall lead generation. You’ll receive a detailed report with actionable insights and recommendations for immediate improvements.

Can my audit be customized to my brand's unique needs?

Yes, absolutely! At Fratzke Consulting, we tailor each digital marketing audit to meet your brand's specific goals, industry, and challenges. Whether you need a deeper focus on SEO, PPC campaigns, social media strategy, or overall website performance, we customize our audit to provide the most relevant and actionable insights for your business. Let us know your unique needs, and we'll ensure the audit reflects your priorities.

How long does the audit take?

The typical audit process takes 4-8 weeks, depending on the complexity of your marketing channels. We ensure that every aspect is thoroughly analyzed to provide you with the most comprehensive results and recommendations.

How will I receive my audit results?

Our team will keep you informed of your audit progress from start to finish. Once completed, you will receive a detailed digital report and a scheduled audit report review meeting where our team will walk you through the key findings and recommendations.

How much does the audit cost?

Every digital audit at Fratzke is customized to our client's pain points, goals, complexity, and budget. Initial estimates will be provided on your free audit consultation call. Afterward, our team will create a custom proposal tailored to your needs.

Do I need to provide access to my accounts?

Yes, to deliver an accurate analysis, we may require access to certain digital marketing platforms such as Google Analytics, Google Ads, Facebook Ads, and your website backend. All data shared is handled securely and confidentially.

How much of a time commitment will this be for me and my team?

Our goal is to provide white glove services from onboarding to audit delivery. We simplify the process with onboarding documentation, full project management, and coordination. We understand that you have a full-time job, that’s why you hired us to do your audit.

Who will conduct the audit?

Your audit will be conducted by Fratzke Consulting’s team of certified digital marketing experts. Our consultants hold certifications in Google Analytics, Google Ads, and other leading platforms, ensuring your audit is handled by industry professionals.

What if I don’t agree with your recommendations?

We value your input! Our audits are designed to provide you with expert unbiased insights and recommendations, but ultimately, you have the final say in what gets implemented. We’ll work collaboratively to ensure that our audit focus aligns with your business goals and provides the most valuable results.

Can you help implement the changes after the audit?

Absolutely! We offer full-service digital marketing support through Fratzke’s award-winning Creative Services Studio. After the audit, if you’d like assistance with implementation, we can provide a custom digital marketing strategy tailored to your specific needs.

How can a digital marketing audit benefit my business?

A digital marketing audit identifies gaps, inefficiencies, and opportunities in your current strategy. By optimizing your channels, you can increase ROI, improve lead generation, boost brand awareness, and make your marketing efforts more cost-effective.

How often should I conduct a digital marketing audit?

We recommend conducting a digital marketing audit at least once a year, or whenever you notice a significant drop in performance or are planning a major change in your marketing strategy.

How does the competitive analysis work?

During our discovery process, we work with you to identify your top competitors, either those you provide or those we discover through market research.

What if I want an Outside-In Audit?

Yes, we offer Outside-In Audits. These focus on analyzing your brand from an external perspective, just like how your customers or competitors view your digital presence. Our outside-in audits evaluate public-facing elements such as your website, social media profiles, content, SEO rankings, and online reputation without accessing your internal data or marketing platforms.

What makes Fratzke’s Digital Marketing Audits different?

Fratzke’s Digital Marketing Audits are customized to your industry, business goals, customer journey, marketing investment, and level of digital maturity. Rather than delivering generic reports or automated insights, we provide strategic analysis, actionable recommendations, competitive benchmarking, and prioritized roadmaps designed to support measurable business growth.

Is the audit tailored to my industry and business goals?

Yes. Every audit is customized to your business, industry, audience, and growth objectives. We evaluate the channels, customer experiences, and digital strategies that matter most to your organization to ensure recommendations are aligned with your goals and market challenges.

Will I receive actionable recommendations or just analysis?

Every audit includes actionable recommendations designed to improve performance across your digital marketing strategy. In addition to analysis and insights, we provide prioritized next steps, strategic guidance, and opportunities for optimization based on business impact and implementation effort.

What happens after the audit is completed?

After the audit is delivered, our team reviews key findings, recommendations, and strategic priorities with you. If needed, Fratzke can also support implementation, optimization, ongoing consulting, and digital marketing strategy execution to help turn insights into measurable results.

Can you audit specific channels instead of our entire
digital marketing strategy?

Absolutely. While we offer comprehensive Digital Marketing Audits, we can also evaluate specific channels or focus areas including SEO, paid media, analytics, website performance, email marketing, social media, content strategy, ecommerce, and conversion optimization. Audits can be customized based on your business priorities and goals.

Digital Marketing Audit Insights

Explore expert insights, strategies, and best practices designed to help businesses improve digital marketing performance, identify growth opportunities, and stay ahead in an evolving digital landscape. From SEO and analytics to paid media, content strategy, and conversion optimization, our insights help turn complex marketing challenges into actionable opportunities for growth.