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"Fratzke sets the standard."
I worked with the Fratzke team across multiple, highly visible initiatives at Xperi, including corporate brand architecture and narrative, sub-brand identity, product differentiation, SEO & GEO audits and website strategy.
In every case, they operated as strategic partners and were engaged, prepared and invested in understanding both the business and the industry context behind the work.
What distinguishes Fratzke is the rigor they bring to every engagement. They go well beyond surface-level discovery, pairing thoughtful listening with independent research and disciplined strategic thinking.
They communicate clearly at every level of the organization (from senior leadership to functional teams) and are never hesitant to ask incisive questions to deepen understanding and strengthen outcomes.
Their work reflected a strong grasp of brand ecosystems, audience needs and long-term business objectives, resulting in recommendations that were both sophisticated and accessible.
Equally important, their process elevated confidence across the organization; peers repeatedly commented that they had never worked with an agency as thorough, prepared or collaborative.
The Fratzke team brings a rare combination of intellectual rigor, flexibility and professionalism. They welcome feedback, adapt quickly and consistently offer smart alternatives. If you are looking for an agency that acts as a true thought partner – not just a vendor – Fratzke sets the standard."
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