Brand Strategy
Consulting Services

Your brand is what makes you stand out from the competition. It includes the visual cues that ignite feeling and emotion in your audience, but it also runs much deeper than that. Your brand strategy should answer the question: “why does your brand exists?” and be grounded in purpose and stories that fuel meaningful connections with your audience.  

We work with you to develop compelling brand strategies, from logo design, to voice guides, brand purpose and brand portfolio plans. Our collaborative approach ensures that your vision is at the heart of every strategy we develop. We work seamlessly with your team to bring ideas to life and build a brand that resonates.

Storytelling is what separates

GOOD Brands from GREAT Brands

Consumers don't connect with brands - they connect with the story behind your brand. In fact, storytelling is 22 times more memorable for people than facts.

Storytelling exists at the intersection of your brand strategy, marketing, and communications. It is the key to making sticky, memorable content that stays with your audience and fuels buy-in and connection. If you think you are sharing your brand story too much - you are just staring to share it enough.

Achieve Your Top Brand  Strategy Priorities

From short term engagements to ongoing consulting partnerships, Fratzke can be your guiding light when identifying innovative new brand opportunities and navigating difficult challenges. We work side by side with your team every step of the way to accomplish your most critical priorities.

Fratzke Can Help You:

Ignite Your Brand's Impact

Stand out in the crowded marketplace with our data-driven brand strategies tailored to your unique business identity. Our experts delve deep into market trends, consumer behavior, and competitive landscapes to sculpt a roadmap that propels your brand towards success.

Unleash Your Brand's Personality

Your brand is more than a logo – it's an experience. Our seasoned strategists work closely with you to uncover your brand's core values, voice, and essence. Through meticulous research and creative brainstorming, we crystallize these elements into a captivating narrative that resonates with your target audience.

Decode Your Competitors' Moves

Understanding your competition is key to seizing the market. Our team will analyze the market and share insights into your competitors' strategies, allowing us to identify gaps, capitalize on trends, and position your brand as an industry leader.

Share Your Brand Story

We amplify your brand's voice through compelling storytelling. Our strategic approach crafts narratives that resonate, building lasting connections with your audience, and setting you apart in a crowded market.

Fuel Your Growth Trajectory

Strategic brand alignment doesn't just boost recognition – it drives growth. We devise growth-oriented strategies that empower your brand to thrive across platforms, campaigns, and customer touch points, fostering loyalty and increased ROI.