Brand Strategy Consulting

Supercharge Your Brand Identity with Storytelling

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Your Vision, Our Expertise:

We Transform Ideas Into Strategy

Your brand is what makes you stand out from the competition. It includes the visual cues that ignite feeling and emotion in your audience, but it also runs much deeper than that. Your brand strategy should answer the question: “why does your brand exists?” and be grounded in purpose and stories that fuel meaningful connections with your audience. 

We work with you to develop compelling brand strategies, from logo design, to voice guides, brand purpose and brand portfolio plans. Our collaborative approach ensures that your vision is at the heart of every strategy we develop. We work seamlessly with your team to bring ideas to life and build a brand that resonates.

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Our Brand Strategy Expertise

Achieve Your Top Brand 
Strategy Priorities

From short term engagements to ongoing consulting partnerships, Fratzke
can be your guiding light when identifying innovative new brand opportunities
and navigating difficult challenges. We work side by side with your team every
step of the way to accomplish your most critical priorities.

Fratzke Can Help You:

Ignite Your Brand's Impact

Stand out in the crowded marketplace with our data-driven brand strategies tailored to your unique business identity. Our experts delve deep into market trends, consumer behavior, and competitive landscapes to sculpt a roadmap that propels your brand towards success.

Unleash Your Brand's Personality

Your brand is more than a logo – it's an experience. Our seasoned strategists work closely with you to uncover your brand's core values, voice, and essence. Through meticulous research and creative brainstorming, we crystallize these elements into a captivating narrative that resonates with your target audience.

Decode Your Competitors' Moves

Understanding your competition is key to seizing the market. Our team will analyze the market and share insights into your competitors' strategies, allowing us to identify gaps, capitalize on trends, and position your brand as an industry leader.

Share Your Brand Story

We amplify your brand's voice through compelling storytelling. Our strategic approach crafts narratives that resonate, building lasting connections with your audience, and setting you apart in a crowded market.

Fuel Your Growth Trajectory

Strategic brand alignment doesn't just boost recognition – it drives growth. We devise growth-oriented strategies that empower your brand to thrive across platforms, campaigns, and customer touch points, fostering loyalty and increased ROI.

How We Work With Clients

Brand Strategy Engagements

Brand Audit & Surveys

Is your brand making an impact? Understand the effectiveness of your brand with our Brand Audit and Surveys. We'll assess how your brand is perceived internally and externally, including your positioning, visual identity, voice, brand values, brand storytelling, marketing tactics and more.

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Benchmark Audit

Brand Strategy Accelerator Projects

Leverage our team of experts to accelerate your team's progress toward key brand initiatives and opportunities with our accelerator projects. Types of projects include brand identity design, brand purpose + core values development, brand portfolio strategy and more.

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Accelerator Programs

Spark Guided Ideation Sessions

We fuel your brand strategy with ideas generated by your team. Our collaborative framework will ignite your team's creativity and critical thinking skills with thought starters and activities designed to unlock your team's full potential and generate ideas for your brand initiatives.

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Spark Sessions

Brand Analytics & Insights

Use data to measure the effectiveness of your branding efforts externally and internally, while discovering opportunities to level up your tactics and your team.

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Performance Analytics & Insights

Lighthouse Strategic Partnerships

Get exclusive access to unbiased one-on-one expert brand strategy advice and the resources you and your team need to maximize your brand visibility and impact.

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Lighthouse Partnership

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