NEW RESEARCH

The 2026 Brand Strategy Playbook

A Guide to the Brand Strategy Trends and Investments That Are Driving Growth

Our 2026 Brand Playbook reveals how leading brands are building lasting strength through investing in brand fundamentals and steady evolution. Backed by insights from 100+ brand leaders across industries, this report offers a clear view into what’s working, what’s changing, and where you should be investing your time and budget in 2026.

Inside, you’ll learn:

• Why only half of leaders feel “very satisfied” with brand performance
• The foundational areas of branding that are driving real results
• How leadership clarity influences alignment and execution
• How brand teams are using AI and where the next big opportunity lies