About Fratzke

We are your strategic growth partner

Fratzke is a strategic growth agency for leaders who want a partner that feels like an extension of their team. Through customer insight, marketing, brand strategy, and digital experiences, we help organizations build stronger brands, connect with their audience, and spark meaningful growth. 
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Our Clients Love Working with Fratzke
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How We Partner Differently

We Are Human-Centered.

We believe that behind every data point is a human experience. We use research, data, and empathy to better understand your audience and uncover what drives decisions. The result is work that resonates deeply and performs more effectively.

We are Storytellers.

We believe stories create connection. We help brands communicate in ways people understand, remember, and believe. Because the brands that endure don't just market themselves well - they tell stories people believe in.

We Embrace Innovation.

We believe technology should amplify human expertise, not replace it. By combining creativity, strategy, and emerging technologies like AI, we help clients work smarter, move faster, and uncover new opportunities for growth.

We’re On Your Team.

We believe the experience of working with us should be as thoughtful as the work we deliver. We operate as an extension of your team, bringing transparency, accountability, and a shared commitment to your success.

We Are Relentless.

We believe the gap between good and great isn't talent or budget, it's relentless consistency. Great brands are built through disciplined execution, high standards, and a commitment to getting better every day. That's the mindset we bring to every partnership and every engagement.

Brands We Work With

From mid-market to enterprise, Fratzke partners with leading consumer, B2B, and industrial brands.
Our Work

Results that speak for themselves

We partner with our clients to deliver meaningful business outcomes. From strategy through execution, every initiative is aligned to your priorities and designed to produce measurable, lasting results.
Testimonials

Why Clients Love Working With Us

Hear what clients value most about partnering with the Fratzke team.

"We've never worked with an agency as thorough, prepared, or collaborative. Fratzke sets the standard."

"I worked with the Fratzke team across multiple, highly visible initiatives at Xperi. In every case they operated as strategic partners and were engaged, prepared and invested in understanding both the business and the industry context behind the work. If you are looking for an agency that acts as a true thought partner – not just a vendor – Fratzke sets the standard."

Amy Brennan
Senior Director, Corporate Communications & Brand

"Fratzke’s partnership has been a game-changer for us."

“Fratzke’s consulting partnership has been a game-changer for us. Their consultative and holistic approach helps my team embrace digital, while leveling up our communication strategies. Hosa’s communications and marketing dollars have been well spent!”

Mayumi Allison
Chief Executive Officer, Hosa

“Working with the Fratzke team was invaluable."

“Working with the Fratzke team was invaluable. They delivered deep SEO and GEO analysis, actionable audience personas, and clear strategies that helped us improve online visibility and drive more marketing‑qualified leads for our Pay TV and Discovery Solutions products. Their audit gave us a precise view of our SEO performance, competitive position, and the steps needed to improve. Fratzke stands out for their warmth, communication, and ability to translate complex insights into practical recommendations with measurable KPIs. They take the time to understand your business and stakeholders, resulting in highly personalized, high‑quality work that is truly second to none.”

Susan Shiflett
Director of Global Integrated Marketing, TiVo

“Fratzke built us a website we actually own!"

“Fratzke built us a website we actually own! One our marketing team can update in minutes, not days. As a SaaS company, we needed a simple, straightforward way to build web pages that drove high value form fills and demo requests. Fratzke did an awesome job of building out a site where we can make updates in literally minutes. We feel like we truly own the site now.”

Scot McLeod
VP of Marketing, Apptega

"The Fratzke team became an extension of our company "

"I had a great experience working with Fratzke when I was running SurePath Capital Partners. The Fratzke team became an extension of our company and contributed significantly to us becoming the leading investment bank in the SMB software space. Great service and great results. Recommend them highly."

Mark MacLeod
Founder, CEO

"Their Consulting Partnership provides valuable strategic guidance."

“Fratzke's solution engineers have helped me expand the digital reach of my practice and drive successful outcomes. Their Consulting Partnership provides valuable strategic guidance that helps me set and achieve my digital marketing goals. Best of all, Fratzke’s accessible, friendly, and knowledgeable team provides monthly Analytics and Insights that ensure our strategy is constantly being optimized.”

James Lang
Chief Operating Officer, Pender & Coward

“Partner is the first word that comes to mind with the Fratzke team.”

"Partner is the first word that comes to mind with the Fratzke team. Many companies refer to their agency as a partner but often that is not the case. It is truly rare to find an agency that will go above and beyond, while treating your business as they do their own. I've enjoyed working with them and would highly recommend."

Frank Conley
Marketing Director, Service Partners

"Thanks to Fratzke's guidance we've been set up for future success."

"Thanks to Fratzke's SEO guidance and expertise, we've been set up for future success and organic growth on our site. Their comprehensive SEO audit, strategy, and action plan has helped our brand improve our search engine visibility and has equipped us with the tools and knowledge to continue thriving."

Allison Schoner
Marketing Director, Evident

"Fratzke's team went above and beyond to make our jobs easier."

"We loved working with the Fratzke team! From start to finish, they helped us elevate our marketing and digital strategy with a new industry-leading Brand and Website. From their benchmark audit, brand strategy, and website design and development studio, it was a first-class experience. Their team went above and beyond to make our jobs easier, always responded to our emails and questions quickly, and exceeded our expectations at every phase of the project!"

Chris Defina
Regional East Studio Head, Principal

“Fratzke not only brings expertise, but they also have a passion for helping us succeed.”

"Fratzke not only brings expertise, but they also have a passion for helping us succeed. Their process helped ensure we built a future-proofed website that streamlined our Marketing and Sales efforts. I have worked with this team on multiple projects over the years and look forward to many more to come!"

Joelle Palmer
Marketing Manager, TruTeam

Our process is optimized for enterprise & mid-market brands.

Discovery

We begin by understanding your business, objectives, and challenges to establish a strong foundation for strategic decision-making.

Benchmark

Powered by the Fratzke Benchmark Method

Research, audits, customer insights, and competitive benchmarking establish an objective current state.

Strategy

Powered by the Fratzke Growth Framework

We define your Guiding Light, bridge strategic gaps, and build a prioritized roadmap for growth.

Execute

Powered by Fratzke Growth Engines™

We partner with your team to activate the roadmap through focused implementation and continuous optimization.

Measure & Optimize

We benchmark progress, refine strategy, and identify the next opportunities for growth.

We are Senior-Led
& Invested In Your Success

Our agency is led by key partners and executive strategists, including James Fratzke, Lisa Fratzke, and Ryan Fratzke. With decades of experience across leading brands, Fortune 500 organizations, and Disney, one of the world's most respected storytelling companies, they founded Fratzke to serve as a premier boutique agency that helps leaders cut through complexity, align around what matters most, and move forward with confidence.

At the core of Fratzke's philosophy is a belief that great agency partnerships should feel like a true extension of your team. Unlike larger agencies, we provide direct access to senior strategists and experienced specialists who are invested in our clients' success. This approach has helped our clients achieve measurable gains in market visibility, customer engagement, and revenue growth.
Two men and a woman standing outdoors in business attire smiling in front of a tall green hedge.

Industries we serve

We understand that each industry has its own unique dynamics and challenges. That’s why our consulting is never one-size-fits-all. We draw on deep industry knowledge to craft tailored solutions that align with your most critical priorities and build experiences that truly resonate with your customers.

Featured Industries:

We are a full-service growth partner from research to execution

At Fratzke, we put people at the center of everything we do. Whether it’s our clients or the employees and consumers they serve, we ground our research, audits and recommendations in empathy and data-driven insights.
News & Press

Leading the Conversation

Thought leadership grounded in real client work and measurable business outcomes.
News
Press Release
James Fratzke Joins Forbes Agency Council
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News
Press Release
Lisa Fratzke Inspires at Ragan Communications and PR Daily’s Internal Communications Conference
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News
Press Release
Ryan Fratzke Appointed to the Advisory Board for CSUF School of Business Marketing Department
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Ready to spark growth? Let's talk.

Tell us about your goals and challenges. We'll share how we can help you build a stronger brand and drive meaningful growth.