In tough times like recessions, people tend to be more careful with their spending. As a result, brands may have to make adjustments like lowering prices, delaying new projects, and cutting budgets.
Continuing to invest in marketing during a recession helps you maintain a strong brand that customers recognize and trust. This can help you greatly reduce business risk during hard times.
We've identified the eight key steps that marketing leaders can use to create an effective recession marketing strategy for your business to thrive and survive during an economic downturn.
Download this free resource to learn:
- How to plan your marketing budget
- How to assess your customers changing needs
- How to assess market risk
- Develop a winning strategy
- And more!