NEW RESEARCH | The 2026 Brand Strategy Playbook

Change Communication

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Change Communication

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Our process is trusted by enterprise & mid-market brands around the world.

Discovery

We begin by asking the right questions, listening deeply, and building a clear understanding of your business and audience.

Research

We apply proprietary research methodologies - audits, surveys, focus groups, and competitive analysis - to reveal where your brand stands today and chart the path forward.

Strategy

We translate insight into a focused, actionable strategy designed to create measurable impact and sustainable growth.

Implementation

We partner with your team to execute seamlessly, ensuring every move aligns with the strategy and drives results.

Measure & Optimize

We monitor performance, extract insights, and continually refine your approach to maximize outcomes and long-term value.

Change can be a constant within agile organizations in the midst of growth and transformation. In addition to having a well-defined change management strategy, how you communicate that change to key stakeholders and employees is critical to ensure adaption and successful results.

Fratzke helps clients develop change communication strategies for initiatives that are corporate-wide or department-specific to help drive successful outcomes through driving leadership ownership and employee buy-in with effective messaging and narratives.

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