Increasing revenue and customer service with a room upsell program

Case Study



  • National Hotel Chain
  • 35+ Hotels Nationwide
  • $15B+ Annual Revenue
  • Award-winning Service and Hospitality

A leading national hotel chain wanted to roll out a new upsell program to their front desk employees to increase revenue, while also improving customer service and employee satisfaction.

  • Worked with hotel leadership team to understand goals and objectives of the upsell program and crafted an internal communications strategy to roll this program out to their team. 
  • Communications strategy included key message points for leadership to share with employees, the value proposition for employees, communication cadence and more.
  • Worked with national hotel chain’s creative team to set the creative direction for collateral that would inspire employees and track successful upsells. 


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Ryan Fratzke | Partner