NEW RESEARCH | The 2026 Brand Strategy Playbook

Marketing Strategy & Planning

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Marketing Strategy & Planning

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Our process is trusted by enterprise & mid-market brands around the world.

Discovery

We begin by asking the right questions, listening deeply, and building a clear understanding of your business and audience.

Research

We apply proprietary research methodologies - audits, surveys, focus groups, and competitive analysis - to reveal where your brand stands today and chart the path forward.

Strategy

We translate insight into a focused, actionable strategy designed to create measurable impact and sustainable growth.

Implementation

We partner with your team to execute seamlessly, ensuring every move aligns with the strategy and drives results.

Measure & Optimize

We monitor performance, extract insights, and continually refine your approach to maximize outcomes and long-term value.

A winning marketing team harnesses the power of effective marketing strategy and planning to help their brand grow and drive demand. Fratzke helps marketing leaders create a strategic roadmap and action plan to help them exceed their objectives and drive key results.

Our marketing consultants have extensive experience accelerating marketing team performance, increasing their speed of growth, and improving their ability to be agile in a fast paced marketplace.

We help clients integrate winning digital marketing strategies that improve their people, platforms, processes and partners’ performance.

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