About CHEME ENGINEERING
- Engineering
- $10M+ Annual Revenue
- International Footprint
- Acquired by a Global Engineering and Consulting Company
Challenge
After 15 years in engineering, Cheme’s website became a roadblock to future growth. They lost potential clients due to its lackluster design, content and user experience. Cheme sought to build a digital experience that reflected the caliber of their work and established their authority.
Approach
- Defined an action plan to enhance digital experience and fuel future growth based on benchmark audit findings
- Crafted the strategic vision for the website, including sitemap, features and requirements
- Developed a brand strategy for Cheme, including a new logo, style guide and brand messaging
- Defined a strategy to amplify brand storytelling via content marketing, email and social media efforts