Engineering a website that increases brand visibility and authority

83K

Monthly Search Impressions

40%

Increased Organic Traffic

83K

Monthly Search Impressions

40%

Increased Organic Traffic

35%

Increased New Users

Case Study

About CHEME ENGINEERING
  • Engineering 
  • $10M+ Annual Revenue 
  • International Footprint
  • Acquired by a Global Engineering and Consulting Company
Challenge

After 15 years in engineering, Cheme’s website became a roadblock to future growth. They lost potential clients due to its lackluster design, content and user experience. Cheme sought to build a digital experience that reflected the caliber of their work and established their authority.

Approach
  • Defined an action plan to enhance digital experience and fuel future growth based on benchmark audit findings 
  • Crafted the strategic vision for the website, including sitemap, features and requirements 
  • Developed a brand strategy for Cheme, including a new logo, style guide and brand messaging
  • Defined a strategy to amplify brand storytelling via content marketing, email and social media efforts

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