Apptega - Digital Marketing Case Study

200%

Increased Demo Requests

2X

Organic Traffic Increase

200%

Increased Demo Requests

2X

Organic Traffic Increase

1

Unified Platform for Marketing & Sales

Case Study

Client

Apptega

Services

Website Audit

Website Design and Development

About Apptega

SAAS Company
$10M+ Annual Revenue
Award-Winning Cybersecurity and Compliance Platform

Challenge

Apptega is a cybersecurity and compliance management platform that helps customers manage their cybersecurity programs across industries, including Fortune 500 companies. Apptega was ready to grow their business and needed a platform that told a consistent brand story, drove traffic and better supported their sales funnel. Apptega partnered with Fratzke to plan and execute their website migration and redesign.

Approach

Defined an action plan to enhance digital experience and fuel future growth based on website audit findings
Crafted the strategic vision for the website, including sitemap, features and requirements
Developed brand storytelling strategy for website to ensure consistent messaging and visuals throughout
Introduced modern, mobile-first website design
Implemented SEO and content best practices to drive organic traffic
Optimized the website for conversion and integrated with CRM

Custom Website Before & After

Since every website we build is unique, we worked side-by-side with Apptega to ensure their website is an authentic extension of their brand and customer experience.

Our team of digital storytellers worked closely with the Apptega team to design a fresh new website and establish an online presence that increased organic traffic and online leads.

DESIGN BY: Fratzke
BUILT WITH WORDPRESS
SITE FEATURES: Site Search, Resource Center, Responsive Design

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Before

After

DESIGN BY: Fratzke
BUILT WITH WORDPRESS
SITE FEATURES: Site Search, Resource Center, Responsive Design

‍

Desktop Gallery

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"Fratzke not only brings expertise, but they also have a passion for helping us succeed. Their process helped ensure we built a future-proofed website that streamlined our Marketing and Sales efforts. I have worked with this team on multiple projects over the years and look forward to many more to come!"

Joelle Palmer