Reimagining a SAAS brand's online experience to fuel growth

Solution

Fratzke conducted a thorough website audit to define an action plan for enhancing the digital experience and fueling long-term growth. Working hand in hand with the Apptega team, we crafted the strategic vision for the site, including an updated sitemap, new features, and clear requirements. We developed a brand storytelling framework to ensure consistent messaging and visuals, while introducing a modern, mobile-first design built on WordPress. The site was further optimized for SEO and content best practices, integrated with Apptega’s CRM, and enhanced for conversion with a streamlined resource center and site search functionality.

Results

The redesigned website gave Apptega an authentic and dynamic digital presence that better reflects its leadership in cybersecurity and compliance. With improved storytelling, mobile responsiveness, and integrated sales tools, the new site increased organic traffic, boosted qualified online leads, and provided stronger support for the sales funnel. By aligning digital strategy with business goals, Fratzke helped position Apptega for continued growth and success in a competitive SaaS marketplace.