How Apptega Reimagined Its Digital Experience to Support Scalable SAAS Growth

As Apptega prepared for its next phase of growth, the company partnered with Fratzke to redesign and migrate its digital platform. The new WordPress experience delivers stronger brand storytelling, improved lead generation, and a modern, conversion-focused foundation built to support long-term growth in the cybersecurity market.

200%

Increased Demo Requests

Organic Traffic Increase

Unified Platform

Industry

B2B

Region

Company Type

Software

Featured Solutions

Website Design & Development

UI/UX Design Services

Website Design Services

Web Development Services

Website Audit

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“As a SaaS company, we needed a simple, straightforward way to build web pages that drove high value form fills and demo requests. Fratzke did an awesome job of building out a site where we can make updates in literally minutes. We feel like we truly own the site now.”

Scot McLeod

VP of Marketing, Apptega

CHALLENGE

Apptega, an award-winning cybersecurity and compliance management platform with $10M+ in annual revenue, helps organizations including Fortune 500 companies manage their cybersecurity programs with ease. As the company prepared for its next phase of growth, its existing website was not telling a consistent brand story, generating enough traffic, or effectively supporting the sales funnel. To address these challenges, Apptega partnered with Fratzke to plan and execute a website migration and redesign.

SOLUTION

Fratzke conducted a thorough website audit to define an action plan for enhancing the digital experience and fueling long-term growth. Working hand in hand with the Apptega team, we crafted the strategic vision for the site, including an updated sitemap, new features, and clear requirements. We developed a brand storytelling framework to ensure consistent messaging and visuals, while introducing a modern, mobile-first design built on WordPress. The site was further optimized for SEO and content best practices, integrated with Apptega’s CRM, and enhanced for conversion with a streamlined resource center and site search functionality.

RESULTS

The redesigned website gave Apptega an authentic and dynamic digital presence that better reflects its leadership in cybersecurity and compliance. With improved storytelling, mobile responsiveness, and integrated sales tools, the new site increased organic traffic, boosted qualified online leads, and provided stronger support for the sales funnel. By aligning digital strategy with business goals, Fratzke helped position Apptega for continued growth and success in a competitive SaaS marketplace.