Reimagining a SAAS brand's online experience to fuel growth

Case Study

About Apptega

• SAAS Company
• $10M+ Annual Revenue 
• Award-Winning Cybersecurity and Compliance Platform

Challenge

Apptega is a cybersecurity and compliance management platform that helps customers manage their cybersecurity programs across industries, including Fortune 500 companies. Apptega was ready to grow their business and needed a platform that told a consistent brand story, drove traffic and better supported their sales funnel. Apptega partnered with Fratzke to plan and execute their website migration and redesign.

Approach

• Defined an action plan to enhance digital experience and fuel future growth based on website audit findings 
• Crafted the strategic vision for the website, including sitemap, features and requirements 
• Developed brand storytelling strategy for website to ensure consistent messaging and visuals throughout
• Introduced modern, mobile-first website design
• Implemented SEO and content best practices to drive organic traffic
• Optimized the website for conversion and integrated with CRM

Custom Website Before & After

Since every website we build is unique, we worked side-by-side with Apptega to ensure their website is an authentic extension of their brand and customer experience. 

Our team of digital storytellers worked closely with the Apptega team to design a fresh new website and establish an online presence that increased organic traffic and online leads. 

DESIGN BY: Fratzke 
BUILT WITH WORDPRESS
SITE FEATURES: Site Search, Resource Center, Responsive Design

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