Future-proofing an AAC innovator with a redesign that delivers accessibility, scalability, and lasting growth

Challenge

Lingraphica is a healthcare company specializing in augmentative and alternative communication (AAC) devices and therapy solutions.

Since 1990, their products have empowered users with speech and language impairments (as well as caregivers and speech-language pathologists, or SLPs) to enhance communication, foster connections, and improve quality of life.

Looking toward the future, Lingraphica knew its website no longer supported the company’s vision of growth and innovation. So they partnered with Fratzke’s Website Design & Development Studio to reimagine the company’s digital presence, creating a modern, scalable platform designed for long-term impact.

Before

After

Solution

At Fratzke, every website transformation follows a proven, collaborative framework designed to deliver measurable results. For Lingraphica, here’s what that process included:

Performance Benchmarking – Conducted a Digital Benchmark Audit to establish a competitive baseline and identify gaps in SEO, UX, and content.
Stakeholder Alignment – Led strategy sessions to unify executives and teams around clear goals, success metrics, and audience priorities.
Customer Journey Insights – Mapped pathways for SLPs, caregivers, and AAC users to personalize digital experiences and decision points.
Experience Redesign – Simplified navigation, introduced mega menus, and enhanced smart search to reduce friction and improve engagement.
Agile Design Process – Used wireframes and prototypes to validate layouts early, incorporating stakeholder feedback to minimize risk.
Modernized Brand Experience – Delivered accessible, brand-aligned frontend design with a consistent, modern visual identity.
Scalable Infrastructure – Built a secure WordPress CMS integrated with HubSpot to streamline lead management, automation, and SEO.
Optimized Content & SEO – Partnered with subject experts to apply keyword-driven structures and on-page best practices, increasing discoverability and relevance.

Results

Whether a caregiver, clinician, or AAC user, visitors now see content tailored to their journey, creating a sense of discovery and sparking confidence in what’s possible.

In that way, Lingraphica’s new website is a future-ready growth engine. It positions the company for long-term success and honors its mission of empowering people to reclaim their story through effective communication.

Testimonial

“This is more than a new look. It reflects the direction we’re heading. We’re continuing to invest in technology and the personal support that makes a real difference to our customers. We’re proud of how far we’ve come, and we’re just getting started.”