Case study
About Pender & Coward Waterfront Law
- Legal Services
- $1M+ Annual Revenue
- Dedicated to Client Success for 130+ Years
- Voted Best Corporate Law Firm in 2021 Best of Business Awards
Challenge
Waterfront Law, a division of Pender & Coward, wanted to create a strong digital footprint to accelerate their growth in a new competitive market.
Approach
- Created a digital marketing strategy based on benchmark audit findings
- Delivered action plan to enhance digital performance across the digital ecosystem to drive traffic and conversions
- Established SEO and content strategy to increase organic growth
- Partnered with team to design a new content marketing strategy to drive awareness including the launch of webinars during the pandemic
- Enhanced digital experience with conversation rate optimization techniques to reduce friction and increase trust
