Transforming a law firm's marketing strategy to drive leads

120%

Increased Organic Traffic

80%

Increased New Users

120%

Increased Organic Traffic

80%

Increased New Users

30+

Increased Clients

Case Study

About Pender & Coward Waterfront Law
  • Legal Services
  • $1M+ Annual Revenue 
  • Dedicated to Client Success for 130+ Years
  • Voted Best Corporate Law Firm in 2021 Best of Business Awards
Challenge

Waterfront Law, a division of Pender & Coward, wanted to create a strong digital footprint to accelerate their growth in a new competitive market.

Approach
  • Created a digital marketing strategy based on benchmark audit findings 
  • Delivered action plan to enhance digital performance across the digital ecosystem to drive traffic and conversions
  • Established SEO and content strategy to increase organic growth
  • Partnered with team to design a new content marketing strategy to drive awareness including the launch of webinars during the pandemic
  • Enhanced digital experience with conversation rate optimization techniques to reduce friction and increase trust
Fratzke’s strategists have helped me expand the digital reach of my practice and drive successful outcomes. Their consulting partnership provides valuable strategic guidance that helps me set and achieve my digital marketing goals.

Shareholder & COO, Pender & Coward

Jim Lang

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