FOR IMMEDIATE RELEASE

Fratzke Research Published by ANA on High-Performing Marketing Strategies

Fullerton, CA – December 2025 – Fratzke Consulting is proud to announce that we’ve partnered with the Association of National Advertisers (ANA) to publish a new article titled “5 Strategies Top Marketing Teams Use that Low Performers Miss: How to Translate Marketing Planning into Real-World Impact.”

The article draws from insights in Fratzke Consulting’s 2026 Digital Marketing Trends Report, which surveyed more than 350 marketing leaders across industries and maturity levels. The piece outlines five proven strategies that consistently separate high-performing marketing organizations from lower-performing peers, with a focus on execution, alignment, and operational discipline.

In the article, Fratzke explores why many marketing teams struggle to translate plans into results, despite strong strategies and increased investment. He highlights how top-performing teams move beyond planning by aligning leadership, clarifying priorities, and building the systems required to execute with confidence and consistency.

“Planning is no longer the differentiator,” said James Fratzke, Partner at Fratzke Consulting. “Execution is where performance gaps widen. The strongest teams are intentional about how strategy gets operationalized across people, processes, and platforms.”

The article reinforces Fratzke’s’s ongoing research and advisory work focused on helping marketing leaders close the gap between strategy and performance.

About the Association of National Advertisers (ANA)
The Association of National Advertisers is the largest and most influential marketing trade organization in the United States, representing thousands of brands and setting standards for excellence in marketing, communications, and growth.

About Fratzke Consulting
Fratzke Consulting is a human-centered strategic consulting firm that arms business leaders with tools to achieve their top priorities within Digital Marketing, Communications & Culture, and Brand Strategy.

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Fratzke Consulting
Email: pr@fratzkemedia.com