NEW RESEARCH |  The 2026 Brand Strategy Playbook

FOR IMMEDIATE RELEASE

James Fratzke Joins Forbes Agency Council

Fullerton, CA – January 2026 – Fratzke Consulting announced today that James Fratzke has been accepted into the Forbes Agency Council, an invitation-only community for executives at top public relations, media strategy, creative, and advertising agencies.

Membership in the Forbes Agency Council is reserved for agency leaders who demonstrate a strong track record of professional excellence and industry impact. Members are selected by a review committee and vetted based on depth of experience, thought leadership, and contributions to the marketing and communications industry.

As part of the council, James will contribute original insights, research-driven perspectives, and practical guidance through articles published on Forbes.com. The firm’s participation will focus on topics including marketing maturity, execution gaps, brand strategy, and the evolving role of human-centered leadership in modern marketing organizations.

“Being invited to join the Forbes Agency Council is an opportunity to share what we are seeing firsthand across marketing teams today,” said James Fratzke, Partner at Fratzke Consulting. “Many organizations have strong ambition and investment, but struggle with consistency and follow-through. This platform allows us to contribute meaningful perspectives on how leaders can bridge that gap.”

The council provides members with access to peer collaboration, exclusive programming, and opportunities to elevate industry conversations at a global level.

About Forbes Agency Council
Forbes Agency Council is a collective of top agency executives who share insights and expertise to shape the future of marketing, communications, and growth. Members contribute thought leadership content to Forbes and engage in a private forum for collaboration and knowledge sharing.

About Fratzke Consulting
Fratzke Consulting is a human-centered strategic consulting firm that arms business leaders with tools to achieve their top priorities within Digital Marketing, Brand Strategy and Communications.