NEW RESEARCH |  The 2026 Brand Strategy Playbook

Social Media Audit

Social Media Audit

Smiling woman in a red sweater gesturing with hands in front of a screen displaying a purple digital network graphic.

Our process is trusted by enterprise & mid-market brands around the world.

Discovery

We begin by asking the right questions, listening deeply, and building a clear understanding of your business and audience.

Research

We apply proprietary research methodologies - audits, surveys, focus groups, and competitive analysis - to reveal where your brand stands today and chart the path forward.

Strategy

We translate insight into a focused, actionable strategy designed to create measurable impact and sustainable growth.

Implementation

We partner with your team to execute seamlessly, ensuring every move aligns with the strategy and drives results.

Measure & Optimize

We monitor performance, extract insights, and continually refine your approach to maximize outcomes and long-term value.

Does your social media content actually engage customers?

We help brands assess their social media strengths, weaknesses, opportunities, and threats to unlock transformative growth. Fratzke performs an in-depth audit of your brand's current social media performance and how it compares to your competition. 

Once the Social Media Health Audit gives us the lay of the land, we’ll move into the strategic planning phase,  which includes objectives and key results, a comprehensive social strategy, and a prioritized action plan.

Social Media benchmarks we assess

  • Follower Growth
  • Post Frequency
  • Post Types
  • Audience Engagement
  • Social Content
  • Competitive Analysis
  • And more! 

Questions we can help your business answer

  • What social media platforms should my business be on?
  • What should our social media strategy be? 
  • What kind of social content will connect with my audience?
  • Is social media worth the investment?

Your social media audit deliverables

  • Audit Report
  • Performance Benchmarks
  • Competitive Intel
  • Recommendations 
  • Audit Review Session

What We Offer

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