Transforming the web presence of an engineering firm

40%

Increase in Organic Traffic

35%

Increase in New Users

83K

Monthly Search Impressions

Case Study

Challenge

Cheme Engineering, a Canadian firm with an international footprint and more than $10M in annual revenue, provides innovative engineering solutions across industries including biotech, pharmaceutical, nuclear, botanical, and food.

After 15 years in business, their outdated website had become a barrier to growth. The design, content, and user experience no longer reflected the company’s expertise or authority, causing them to lose potential clients. Seeking to reinvent their digital presence, Cheme partnered with Fratzke to refresh their brand identity and build a modern website that communicated the breadth of their services.

Before

After

Solution

Fratzke began with a comprehensive website audit and competitive analysis to establish a strategy and roadmap for growth. The engagement included developing a new logo, style guide, and brand messaging to ensure consistency across all digital touchpoints.

A modern, mobile-first website was designed and built on WordPress, complete with advanced site search, expanded industry and service pages, and a responsive experience across devices. SEO and content best practices were implemented to drive organic traffic, while conversion-focused design introduced Cheme’s first online lead collection system, making it easier to capture and nurture new business opportunities.

Results

The refreshed brand and redesigned website gave Cheme Engineering a digital presence that truly reflected its authority and expertise across multiple industries. The mobile-responsive design improved user experience and engagement, while SEO and content enhancements boosted organic visibility. With the addition of lead capture functionality, the site began driving qualified opportunities directly into the sales funnel.

By aligning Cheme’s digital identity with its reputation as a trusted engineering partner, Fratzke positioned the company for continued growth and ultimately supported its acquisition by a global engineering and consulting company.