Establishing an ecommerce machine that drives revenue in the automotive industry

About Factory Reproductions

• Automotive Industry
• Manufacturing & Retail
• $15M+ Annual Revenue 
• B2B + B2C Business

Challenge

Factory Reproductions was a well-established B2B brand in the automotive industry seeking to expand its digital experience into ecommerce, grow its brand portfolio and introduce a holistic digital marketing strategy to fuel growth.

Approach

• Created and implemented a direct-to-consumer strategy
• Developed a holistic brand strategy and launched new digital experiences for subsidiary brands with a niche-focus
• Established conversion optimization strategy on website to reduce friction and increase sales
• Consulted on marketing operations, including recruitment, growth and development 
• Partnered with the team to launch new digital campaigns and optimize across digital channels including social media, email, advertising, and content marketing