Establishing an ecommerce machine that drives revenue in the automotive industry

Case Study

Challenge

Factory Reproductions, a well-established B2B brand in the automotive industry with $15M+ in annual revenue, wanted to expand beyond wholesale and strengthen its direct-to-consumer presence. The company aimed to build a holistic digital marketing strategy that would support ecommerce growth, broaden its brand portfolio, and create new opportunities across both B2B and B2C markets.

Solution

Fratzke partnered with Factory Reproductions to design and implement a direct-to-consumer strategy while also developing a comprehensive brand approach for its niche-focused subsidiary brands. A conversion optimization program was introduced to reduce friction on the website and increase sales. Beyond digital strategy, Fratzke advised on marketing operations including recruitment, growth, and team development. Together, we launched new digital campaigns and optimized performance across channels including social media, email, paid advertising, and content marketing to drive brand awareness and customer engagement.

Results

Factory Reproductions successfully transitioned from a primarily B2B company into a stronger B2C competitor with a scalable digital ecosystem. The enhanced website experience and conversion-focused design helped boost online sales, while new campaigns expanded reach and visibility across multiple channels. By aligning ecommerce growth with a broader brand and marketing strategy, the company established a foundation for long-term success in both wholesale and direct-to-consumer markets.

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