Case Study
About Factory Reproductions
- Automotive Industry
- Manufacturing & Retail
- $15M+ Annual Revenue
- B2B + B2C Business
Challenge
Factory Reproductions was a well-established B2B brand in the automotive industry seeking to expand its digital experience into ecommerce, grow its brand portfolio and introduce a holistic digital marketing strategy to fuel growth.
Approach
- Created and implemented a direct-to-consumer strategy
- Developed a holistic brand strategy and launched new digital experiences for subsidiary brands with a niche-focus
- Established conversion optimization strategy on website to reduce friction and increase sales
- Consulted on marketing operations, including recruitment, growth and development
- Partnered with the team to launch new digital campaigns and optimize across digital channels including social media, email, advertising, and content marketing
