Building a transformative digital strategy for a Fortune 1000 company

50%

Reduced Managed Sites

5

New Sites Launched

50%

Reduced Managed Sites

5

New Sites Launched

1

Backend Platform

Case Study

About TopBUILD
  • Construction & Engineering
  • $3B+ Annual Revenue 
  • National Footprint
  • Forbes Best Mid-Size Companies list
Challenge

TopBuild experienced major growth through acquiring many businesses. This led to a major influx of existing websites with dozens of different CMS’s, platforms and hosting providers. This created unneeded complexity and inefficiency across their digital ecosystem. 

Approach
  • Developed a strategy to consolidate ownership within marketing of all websites
  • Migrated all sites onto a common platform and CMS
  • Reduced costs and improved team collaboration
  • Increased control over brand identity
  • Increased efficiency and reduced go-to-market speed
  • Increased leads

Fratzke continues to help our marketing team take a huge step forward in our digital transformation. They truly have been a strategic partner.

Marketing Manager, TopBuild

Joelle Palmer

No items found.

Need a partner you can trust? Let's Talk.

Get Started