Optimizing Efficiency Within Communications Operations

Case Study

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ABOUT FAIRMONT SCHOOLS
  • Private Education 
  • $50M+ Annual Revenue 
  • 5 Campuses
  • Voted “Best Private School In Orange County”

CHALLENGE
Fairmont Schools had a revolving door of marketing and communications leadership that resulted in a lack of consistency, process and predictable results. They needed a partner to right the ship and establish a strategy for their internal operations and strategy efforts.

APPROACH

  • Implemented team survey and interviews to uncover operational weaknesses and strengths
  • Designed action plan based on team survey findings
  • Defined communications team structure to better support Fairmont corporate and five campuses
  • Implemented project management system and templates to organize all communication projects
  • Introduced process to funnel all communication requests through the project management system
  • Introduced communications strategy templates, approvals process and style guides to increase efficiency and brand alignment

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