How Fairmont Schools optimized communications operations to improve marketing efficiency across campuses

To create more consistency and efficiency across its marketing and communications efforts, Fairmont Schools partnered with Fratzke to streamline operations, align teams, and strengthen the enrollment experience across all five campuses.

Industry

Education

Region

Company Type

Private Schools

Featured Solutions

Communications Consulting

Brand Strategy

Market Research

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"Fratzke is one of those rare companies that talks the talk and walks the walk. Their team of experts helped Fairmont Schools establish a guiding light for our marketing strategy and operations. They were more helpful than any other organization I've worked with. They helped my marketing department improve on many strategies and our overall operation."

David Jackson

Chairman of the Board, Fairmont Private Schools

Challenge

Fairmont Schools is a leading private education institution with five campuses and $50M+ in annual revenue. Voted “Best Private School in Orange County” seven years in a row, the school is well recognized for its academic excellence. However, a revolving door of marketing leadership created a lack of consistency, process, and predictable results. Fairmont needed a trusted partner to stabilize operations, establish a clear strategy, and align internal marketing efforts with external growth goals.

Solution

Fratzke developed an action plan informed by a benchmark audit to transform marketing operations and drive stronger performance. We implemented new processes and platforms to enhance the digital experience both internally and externally. By partnering with Sales and Admissions, we optimized the lead funnel and CRM process, ensuring smoother alignment between marketing and enrollment. Fratzke also provided strategies that supported business innovation and created a framework for demand acceleration.

Results

Fairmont Schools gained a consistent and scalable marketing strategy that strengthened collaboration across departments and improved the enrollment funnel. New processes and platforms enhanced both the internal workflow and the external customer experience. With stronger marketing operations and actionable strategies in place, Fairmont achieved greater stability and established a foundation for continued growth in a competitive private education market.