Optimizing efficiency within communications operations in private education

Case Study

About Fairmont Schools

• Private Education 
• $50M+ Annual Revenue 
• 5 Campuses
• Voted “Best Private School In Orange County”‍

Challenge
Fairmont Schools had a revolving door of marketing and communications leadership that resulted in a lack of consistency, process and predictable results. They needed a partner to right the ship and establish a strategy for their internal operations and strategy efforts.

Approach

• Implemented team survey and interviews to uncover operational weaknesses and strengths
• Designed action plan based on team survey findings
• Defined communications team structure to better support Fairmont corporate and five campuses
• Implemented project management system and templates to organize all communication projects
• Introduced process to funnel all communication requests through the project management system
• Introduced communications strategy templates, approvals process and style guides to increase efficiency and brand alignment