How TopBuild Home Services transformed its website into a growth engine

Solution

Fratzke’s Website Design & Development Studio partnered with TBHS to build a modern website designed to meet today’s digital standards while preparing for future growth. The redesign focused on four key areas:

• Search Visibility – Conducted keyword research and optimized content to boost SEO and increase organic traffic.
  
• Customer Experience – Created distinct pathways for builders and homeowners, streamlined registration and inquiry processes, and delivered clear, customer-focused messaging.
  
• Scalability – Designed a flexible site architecture to support new services, integrate with marketing and social strategies, and enable data tracking for growth insights.
  
• Industry Authority – Elevated navigation, polished content, and refined language to position TBHS as the go-to resource in building science and home performance.
  

The result was a modernized platform that not only improved usability but also aligned with TBHS’s short- and long-term business goals.

Results

The new TBHS website delivered measurable improvements:

• Increased Organic Traffic through enhanced SEO and optimized content.
  
• Higher-Quality Leads with stronger conversion rates across calls, forms, and registrations.
  
• Enhanced Engagement driven by clear messaging, intuitive navigation, and relevant resources.
  
• Future-Ready Infrastructure with scalable design to support expansion, track engagement, and integrate with marketing strategies.
  

Overall, the launch provided TBHS with a polished, high-performing digital platform that drives growth, strengthens industry authority, and improves customer experiences across every touchpoint.