Best Social Media Management Tools for Midsize Businesses







Ryan Fratzke

Partner & Executive Strategist,

Head of Client Acquisition



When it comes to selecting the right social media marketing for your midsize business, there are a multitude of factors to consider: How do available features factor into monthly cost? What are the limitations of the platform? Can we schedule posts ahead of time?

Fratzke is here to compare any social media management platform your marketing leaders are interested in. We’ve compared three of our favorites below.

If your midsize business is searching for a partner in selecting or optimizing your social media management tool, schedule a free 1-on-1 consultation with a Fratzke expert today.

What is Sprout Social?

Thanks to its intuitive interface, publishing options across all social media platforms, and detailed analytics, our top contender for the best social media management tool is Sprout Social. Combined with their top-notch mobile app, Sprout Social is a social media management platform we recommend every midsize business consider investing in.

At Fratzke, we love that every Sprout Social plan comes with an included 30-day free trial, allowing users to truly test the software prior to purchase. From excellent customer engagement tools to personalized recommendations for each platform, Sprout Social is an easy addition to any marketing team.

Sprout Social Pros and Cons

Sprout Social Pricing

With some of the most exclusive pricing in the social media management platform game, Sprout Social is certainly an investment. That said, its range of features is no short of exceptional. We recommend comparing the free trial to other social media marketing tools to see if the value outweighs the cost for your midsize business.

Standard: $99 per month | 5 social profiles | Includes social content calendar
Professional: $169 per month |10 social profiles | Competitive reports for IG, FB and TW
Advanced: $279 per month |10 social profiles | Includes Digital Asset Library

What is Hootsuite?

Hootsuite is another Fratzke favorite due to its top-of-the-line analytical reports and real-time engagement tools. With customizable reports available for social posts and social media ads, your midsize business can track every element within your social strategy.

Additionally, there are additional reports available for a premium that review competitive benchmarking, social listening, and paid/organic ROI reporting. These optional reports are great add-ons for any midsize business focused on growing their social media marketing efforts.

Hootsuite Pros and Cons

Hootsuite Pricing

With five different plans available, Hootsuite is a great option for midsize businesses looking to test out a free social media marketing tool or upgrade their existing management platform.

The best part of any of the plans is the unlimited messages, auto-scheduling, publishing calendar, and engagement inbox. Additionally, each plan includes a 30-day free trial to ensure you select the best plan for your midsize business.

Free: $0 per month | 2 social profiles | Five schedule messages
Professional: $49 per month | 10 social profiles | Unlimited social posts per month
Team: $129 per month |20 social profiles | Assign posts/comments to team members
Business: $599 per month |35 social profiles | Integrate third-party extensions like Zendesk
Enterprise: Custom Pricing | 50 social profiles| Includes quarterly business review

What is Buffer?

Buffer is the pick if you want to get the best bang for your buck. With multiple plans ranging from free to $120 a month, Buffer has an option available for any social media marketing budget.

Whichever plan you pick, you can try it out for 14 days before committing. Check out available features like a scheduling tool, hashtag optimizations, and even a link shortener. Buffer also provides a great mobile app for social media marketing on-the-go.

Buffer Pros and Cons

Buffer Pricing

By far, Buffer is the best social media management tool for midsize businesses on a budget. If you’re only focusing on select platforms, they’re affordability can’t be beat.

Free: $0 per month | Up to 3 social profiles | Includes social content calendar
Essentials: $6 to $60 per month | 1 to 10 social profiles | Includes hashtag manager
Essentials + Team: $12 to $120 per month | 1 to 10 social profiles | Unlimited users

As always, if you’re looking for a digital marketing partner to elevate your midsize business strategy, schedule a free consultation with one of our experts today!



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