Expert Profile

Ryan Fratzke is a Partner and Executive Strategist at Fratzke, a human-centered strategic agency that helps brands unlock transformational growth through clarity and connection. He guides mid-size and enterprise organizations to align brand and marketing strategies that inspire trust and deliver measurable impact.

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Ryan believes every great brand starts with "why." He focuses on asking the right questions to uncover hidden opportunities, identify core challenges, and chart a clear path forward.

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With more than a decade of experience consulting for Fortune 500 brands like Walmart, Whole Foods, and Disney, he brings deep expertise in digital marketing, brand strategy, and systems thinking. Ryan is known for building practical frameworks and scalable processes that turn ideas into action.

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He blends creative storytelling with a strong understanding of emerging technology, including the growing role of AI in brand strategy and marketing. His human-centered approach ensures every system and strategy connects people to purpose and drives lasting growth.

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Outside of work, Ryan finds balance through running, painting, and spending time with his family. These passions fuel his creativity and his commitment to building brands that are both meaningful and human.

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Ryan earned a Bachelor of Arts in Marketing from California State University, Fullerton, where he has served on the Executive Council and was honored as a commencement speaker for the College of Business and Economics.