Two Hits & A Miss: Disney, Airbnb, and FTX

Hosted

Ryan Fratzke

Partner & Executive Strategist

Published

5.17.2025

Episode Overview

Fratzke Consulting breaks down this week's digital marketing, communications & culture and brand strategy hits and misses.

HIT: Disney swaps Bobs

HIT: Airbnb leans into its brand

MISS: FTX cautionary tale

VideoTranscript

The Takeaway

Connect with us

Ryan Fratzke

Partner & Executive Strategist

Ryan Fratzke is a Partner and Executive Strategist at Fratzke, specializing in transforming mid-size businesses into human-centered brands through storytelling, strategy, culture, and technology.

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Two Hits & A Miss: Disney, Airbnb, and FTX

Episode Overview

VideoTranscript

The Takeaway

Marketing Operations: 5 Ways Leading Teams are Redefining Success

AI in Marketing: Why 61% Adoption Doesn't Equal Strategic Success

Only 39% of marketing teams say they execute strategy very effectively. Here’s why.