Fratzke Consulting breaks down this week's digital marketing, communications & culture and brand strategy hits and misses.
HIT: Disney swaps Bobs
HIT: Airbnb leans into its brand
MISS: FTX cautionary tale
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Explore key internal communications statistics and trends to enhance your organization's communications strategy and performance.
In today’s digital age, a company’s website serves as the primary and most reliable source of information for its audiences. To ensure quality on a website, organizations need to have a sound web governance system in place. Web governance outlines the activities and resources required to manage a website, defines governance principles, and ensures quality, consistency, accessibility, and compliance.