Driving business innovation and demand acceleration

Case Study

About Fairmont Schools

• Private Education 
• $50M+ Annual Revenue 
• 5 Campuses
• Voted “Best Private School In Orange County” 7 years in a row

Challenge

Fairmont Schools had a revolving door of marketing leadership that resulted in a lack of consistency, process and predictable results. They needed a partner to right the ship and establish a strategy for their internal operations and external marketing efforts.

Approach

• Defined an action plan designed to transform marketing operations and increase performance based on benchmark audit findings
• Enhanced digital experience internally and externally with the implementation of new processes and platforms
• Partnered with Sales and Admissions to optimize lead funnel and CRM process
• Supported business innovation with actionable strategies to drive demand acceleration