Driving business innovation and demand acceleration

Case Study

Challenge

Fairmont Schools is a leading private education institution with five campuses and $50M+ in annual revenue. Voted “Best Private School in Orange County” seven years in a row, the school is well recognized for its academic excellence. However, a revolving door of marketing leadership created a lack of consistency, process, and predictable results. Fairmont needed a trusted partner to stabilize operations, establish a clear strategy, and align internal marketing efforts with external growth goals.

Solution

Fratzke developed an action plan informed by a benchmark audit to transform marketing operations and drive stronger performance. We implemented new processes and platforms to enhance the digital experience both internally and externally. By partnering with Sales and Admissions, we optimized the lead funnel and CRM process, ensuring smoother alignment between marketing and enrollment. Fratzke also provided strategies that supported business innovation and created a framework for demand acceleration.

Results

Fairmont Schools gained a consistent and scalable marketing strategy that strengthened collaboration across departments and improved the enrollment funnel. New processes and platforms enhanced both the internal workflow and the external customer experience. With stronger marketing operations and actionable strategies in place, Fairmont achieved greater stability and established a foundation for continued growth in a competitive private education market.