Growing brand visibility through a consumer-centric strategy

About HOSA TECHNOLOGY

• Audio Industry
• Manufacturing & Retail
• $15M+ Annual Revenue 
• International Footprint
• B2B + B2C Business

Challenge

Following a transition in company leadership, Hosa desired to increase the capabilities of their Digital Marketing team and expand their digital footprint beyond B2B to B2C. They needed a partner who could set the strategic path forward and develop their team’s digital expertise.

Approach

• Defined an action plan designed to increase revenue and performance based on benchmark audit findings 
• Partnered with executive leadership to define a holistic digital marketing strategy
• Set the strategic vision for Hosa’s brand storytelling efforts across digital channels 
• Transitioned digital experience to an e-commerce platform, optimized SEO, conversion rate, and promoted cross-channel selling to increase sales  
• Set the strategic vision for marketing operations growth and development