About HOSA TECHNOLOGY
- Audio Industry
- Manufacturing & Retail
- $15M+ Annual Revenue
- International Footprint
- B2B + B2C Business
Challenge
Following a transition in company leadership, Hosa desired to increase the capabilities of their Digital Marketing team and expand their digital footprint beyond B2B to B2C. They needed a partner who could set the strategic path forward and develop their team’s digital expertise.
Approach
- Defined an action plan designed to increase revenue and performance based on benchmark audit findings
- Partnered with executive leadership to define the company’s mission, purpose and core values
- Set the strategic vision for Hosa’s brand storytelling efforts across digital channels
- Transitioned digital experience to an e-commerce platform, optimized SEO, conversion rate, and promoted cross-channel selling to increase sales
- Set the strategic vision for marketing operations growth and development