Growing brand visibility through a consumer-centric strategy

13%

Increased Overall Revenue

65%

Increased Organic Traffic

13%

Increased Overall Revenue

65%

Increased Organic Traffic

31k+

3rd Party Seller Referrals

Case Study

About HOSA TECHNOLOGY
  • Audio Industry
  • Manufacturing & Retail
  • $15M+ Annual Revenue 
  • International Footprint
  • B2B + B2C Business
Challenge

Following a transition in company leadership, Hosa desired to increase the capabilities of their Digital Marketing team and expand their digital footprint beyond B2B to B2C. They needed a partner who could set the strategic path forward and develop their team’s digital expertise.

Approach
  • Defined an action plan designed to increase revenue and performance based on benchmark audit findings 
  • Partnered with executive leadership to define the company’s mission, purpose and core values 
  • Set the strategic vision for Hosa’s brand storytelling efforts across digital channels 
  • Transitioned digital experience to an e-commerce platform, optimized SEO, conversion rate, and promoted cross-channel selling to increase sales  
  • Set the strategic vision for marketing operations growth and development

Fratzke’s consulting partnership has been a game-changer for us. Their consultative and holistic approach helps my marketing team embrace digital, while leveling up our marketing strategies. Hosa’s marketing dollars have been well spent!

Chief Executive Officer, Hosa

Mayumi Allison

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