Growing brand visibility through a consumer-centric strategy

Case Study

Challenge

Hosa Technology is a global leader in the audio industry with more than $15M in annual revenue and a footprint that spans both B2B and B2C markets. Following a transition in company leadership, Hosa wanted to expand its digital footprint beyond wholesale distribution and strengthen its direct-to-consumer presence. At the same time, the company sought to grow the capabilities of its digital marketing team and needed a partner to set the strategic path forward while building long-term expertise.

Solution

Fratzke partnered with Hosa’s executive leadership to define a holistic digital marketing strategy that aligned with the company’s growth goals. We created an action plan informed by a benchmark audit to improve revenue and performance across digital channels. This included developing a vision for brand storytelling, transitioning the digital experience to a modern e-commerce platform, and implementing SEO and conversion rate optimization to drive sales. We also set the roadmap for marketing operations growth and team development, ensuring Hosa’s digital marketing capabilities could scale with the business.

Results

Hosa gained a stronger digital presence that supported both B2B and B2C growth. The shift to e-commerce improved customer access and expanded sales opportunities, while SEO and conversion optimization drove measurable increases in performance. With a clear strategic vision and an empowered marketing team, Hosa established a foundation for sustainable growth and strengthened its position as an international leader in the audio industry.