James Fratzke

Partner & Executive Strategist,

Head of Client Success

About James Fratzke:

James Fratzke is a Partner and Executive Strategist at Fratzke, specializing in helping clients achieve transformative growth through human-centered digital marketing strategies that align with their business goals. 

A firm believer that complacency is the enemy of progress, James has a passion for helping mid-size businesses digitally transform and identify new areas for growth in marketing strategies and operations. His process-driven approach allows him to see a project or initiative from start to finish before the work even begins. With a keen eye for storytelling and data, James understands how to pinpoint the KPIs that matter and communicate the story to executive leaders to identify priorities and optimize results.

With over a decade of experience in digital marketing consulting, James has worked with top brands including Disney, Dollar Tree, Patagonia, Advance Auto Parts, Ferguson, Jelly Belly, Pentair and Crocs. He has a passion for translating best practices leveraged by digital leaders into tangible strategies for mid-size businesses that are eager to drive growth. 

James has a Bachelor of Arts in Marketing from California State University, Fullerton, serves as a member of the CSUF Mihaylo College Executive Council, and was honored as a commencement speaker at the College of Business and Economics, CSUF. He hosts several podcasts including Leaders and Back To Business. In his downtime, you’ll find James reading and  exploring independent coffee shops and the world with his wife, Lisa. Authors that inspire him include Stephen Covey, Malcolm Gladwell and Jim Collins.  

Expertise:

  • Digital Marketing Strategy
  • Marketing Operations Strategy
  • Performance Insights & Analytics
  • Website Design & Development
  • Guided Ideation and Facilitation
  • Content Marketing Strategy
  • SEO Strategy
  • Conversion Rate Optimization

Quote:

“I've always loved the idea of teaching people how to fish so they can eat for a lifetime. I would say that teaching and empowering others is the cornerstone of my consulting philosophy.”

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