FOR IMMEDIATE RELEASE

James Fratzke Leads Sold-Out Brand Storytelling Workshop at CSUF Center for Family Business

Fullerton, CA, August 2023 – James Fratzke, a partner at the firm, led a sold-out workshop, “The Power of Storytelling - How to Build Your Family Brand,” for the Cal State Fullerton Center for Family Business. The standing-room-only session, held in August 2023, explored how family businesses can use storytelling to strengthen their brands and build deeper connections.

James was joined on stage by esteemed panelists Betty Porto of Porto's Bakery & Cafe, Trevor Tait of TAIT & Associates, Inc., and Mayumi Allison of Hosa Technology, Inc. Each leader shared compelling insights into how brand storytelling has been instrumental in their business success, from enhancing customer engagement to empowering employees and bridging generational gaps within their companies.

Key quotes and insights from the panel include:

• Betty Porto remarked on the importance of a family narrative in business growth and retention, stating, "The family story is key to retention and our growth. Our team knows they're not just working at any place - they are working at Porto's."
• Trevor Tait highlighted the need for a connection to the founding entrepreneurial spirit in attracting and retaining talent.
• Mayumi Allison emphasized the critical need for businesses to own their narratives: "You need to tell your own story so other people don't tell it for you. We want to build a culture where everyone feels like they are making a difference."

The workshop not only offered insights into the power of storytelling but also provided a networking platform for family business leaders and enthusiasts. 

Special thanks go to Timothy Schultz, Sridhar Sundaram, and Trish Reed for organizing the event.

For more information about Fratzke and its commitment to enhancing family-owned businesses through effective storytelling and strategic communications, please visit www.fratzkemedia.com. 

About Fratzke: Fratzke is a strategic agency that helps brands spark growth through customer insights, brand strategy, marketing, and creating digital experiences. We combine data, technology, and human-centered storytelling to help brands better understand their customers, strengthen their market position, and create consistent growth over time.

Contact:

Fratzke Media Relations

Email: pr@fratzkemedia.com