How Service Partners redefined its digital presence to match its industry leadership
Seeking a website experience that reflected its national scale and market authority, Service Partners partnered with Fratzke to modernize its digital platform. The new experience combines localized customer journeys, SEO-driven growth, and scalable lead generation to support continued expansion across more than 75 branches nationwide.
"Partner is the first word that comes to mind with the Fratzke team. Many companies refer to their agency as a partner but often that is not the case. It is truly rare to find an agency that will go above and beyond, while treating your business as they do their own. I've enjoyed working with them and would highly recommend."
Frank Conley
Marketing Director, Service Partners
Challenge
Service Partners, the nation’s leading distributor of insulation, insulation accessories, and other building materials, operates more than 75 branches nationwide and generates over $1B in annual revenue. Despite its leadership in the industry, the company’s website was outdated and failed to reflect its scale, authority, or market position.
The lack of modern design, technology, and functionality limited its ability to drive growth and generate leads. Looking to establish itself as a leader both online and offline, Service Partners partnered with Fratzke to reimagine its digital presence and customer experience.
Before
After
Solution
Fratzke conducted a comprehensive website audit and competitive analysis to create a strategy and roadmap for long-term digital growth. A modern, mobile-first website was designed and built on WordPress, featuring localized branch pages, an advanced locator tool, and resources tailored to customer needs.
To maximize visibility, Fratzke developed and implemented a robust local search strategy and applied SEO and content best practices to attract organic traffic. The redesign also introduced a structured lead collection program, ensuring the website could generate and capture demand at both the local and national levels.
Results
The new website provided Service Partners with a digital presence that matched its industry leadership and scale. A modern, mobile-responsive design improved usability and engagement across devices, while SEO enhancements and local search strategies drove greater organic visibility.
The addition of branch-specific pages and tools helped strengthen connections at the local level, while the lead collection program generated qualified opportunities to support national growth. By transforming its digital presence, Service Partners positioned itself as the clear online leader in its category.
