Redefining a leader in the building industry

Challenge

Service Partners, the nation’s leading distributor of insulation, insulation accessories, and other building materials, operates more than 75 branches nationwide and generates over $1B in annual revenue. Despite its leadership in the industry, the company’s website was outdated and failed to reflect its scale, authority, or market position.

The lack of modern design, technology, and functionality limited its ability to drive growth and generate leads. Looking to establish itself as a leader both online and offline, Service Partners partnered with Fratzke to reimagine its digital presence and customer experience.

Before

After

Solution

Fratzke conducted a comprehensive website audit and competitive analysis to create a strategy and roadmap for long-term digital growth. A modern, mobile-first website was designed and built on WordPress, featuring localized branch pages, an advanced locator tool, and resources tailored to customer needs.

To maximize visibility, Fratzke developed and implemented a robust local search strategy and applied SEO and content best practices to attract organic traffic. The redesign also introduced a structured lead collection program, ensuring the website could generate and capture demand at both the local and national levels.

Results

The new website provided Service Partners with a digital presence that matched its industry leadership and scale. A modern, mobile-responsive design improved usability and engagement across devices, while SEO enhancements and local search strategies drove greater organic visibility.

The addition of branch-specific pages and tools helped strengthen connections at the local level, while the lead collection program generated qualified opportunities to support national growth. By transforming its digital presence, Service Partners positioned itself as the clear online leader in its category.

Testimonial

“Fratzke not only brings expertise, but they also have a passion for helping us succeed. Their process helped ensure we built a future-proofed website that streamlined our Marketing and Sales efforts. I have worked with this team on multiple projects over the years and look forward to many more to come!”