James and Ryan Fratzke Interviewed on

April 25, 2024 - Fratzke Consulting is thrilled to announce the participation of its partners, twins James and Ryan Fratzke, in a video interview hosted by The interview features a dynamic discussion led by Kimberly Eddleston, Schulze Distinguished Professor of Entrepreneurship at the D’Amore-McKim School of Business, Northeastern University.

The interview, "Twins Can Be a Family Business's Superpower," explores the unique dynamics twins bring to the family business environment. James and Ryan joined fellow twins Jenny Dinnen and Katie Rucker in a candid conversation about the perks and challenges of working closely with a twin in a leadership role.

During the discussion, James and Ryan shared insights into their personal journeys, from childhood rivalries to professional milestones, highlighting how their twin dynamic has evolved into a powerful asset for Fratzke Consulting. Key moments from the interview include their thoughts on maintaining individual identities while celebrating collective achievements, famously noting that every personal win is a "Fratzke-win."

The interview also delved into broader advice for siblings in family businesses, emphasizing the importance of mentorship, knowing the business deeply, and maintaining professionalism in the workplace.

The full video interview is available at

About Fratzke Consulting:

Fratzke is a human-centered strategic consulting firm that arms business leaders with tools to achieve their top priorities within Digital Marketing, Communications & Culture, and Brand Strategy.


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Fratzke Consulting


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