NEW RESEARCH |  The 2026 Brand Strategy Playbook

Content Marketing Audit

Content Marketing Audit

Smiling woman in a red sweater gesturing with hands in front of a screen displaying a purple digital network graphic.

Our process is trusted by enterprise & mid-market brands around the world.

Discovery

We begin by asking the right questions, listening deeply, and building a clear understanding of your business and audience.

Research

We apply proprietary research methodologies - audits, surveys, focus groups, and competitive analysis - to reveal where your brand stands today and chart the path forward.

Strategy

We translate insight into a focused, actionable strategy designed to create measurable impact and sustainable growth.

Implementation

We partner with your team to execute seamlessly, ensuring every move aligns with the strategy and drives results.

Measure & Optimize

We monitor performance, extract insights, and continually refine your approach to maximize outcomes and long-term value.

Does your content add real value?

We help brands assess their content marketing strengths, weaknesses, opportunities, and threats to unlock transformative growth. Fratzke performs an in-depth audit of your brand's current content marketing performance and how it compares to your competition. If your content is scarce, bland, or hard to read, Google and consumers will prefer your competition.

Once the Content Marketing Audit gives us the lay of the land, we’ll move into the strategic planning phase, which includes objectives and key results, a comprehensive content strategy, and a prioritized action plan.

Content Marketing benchmarks we assess

  • Content Performance
  • Content Mix
  • Content Quality
  • Content Amplification
  • Competitive Analysis 
  • And more!

Questions we can help your business answer

  • How do I develop smart content that Google will love?
  • Why can’t my website convert traffic into leads?
  • How can my business tell a better story?
  • Is investing in content marketing worth the money?

Your audit deliverables

  • Audit Report 
  • Performance Benchmarks 
  • Competitive Intel 
  • Recommendations
  • Audit Review Session

What We Offer

Let's Connect