Building Material & Construction Industry Organic Search Index

With the slowing of the economy and a cooling of the housing market, builders are pausing new projects. This has a ripple effect throughout the construction industry, from the contractors who rely on new construction to the building material companies who help support local and national homebuilders.

Fratzke’s Organic Search Volume Index is designed to help brands in the Building Material and Construction Industry better understand the organic traffic trends that impact their marketing team’s ability to attract new customers online. Key highlights include:

• Overall Industry Organic Search Volume
• Impact on Organic Traffic
• Biggest Increases and Decreases by Keywords
• Insight across Industry Segments
• And more…

The data in this report can help marketing leaders better understand the movement of the industry and inform strategies to better attract new customers.

Featured industry segments: Wholesale Building Materials, Home Improvement Retailers, Building Materials Manufacturers, Home Builders, Contractors

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