NEW RESEARCH |  The 2026 Brand Strategy Playbook

Is Walmart Actually a Tech Company?

By 

Ryan Fratzke

Partner & Executive Strategist

Published 

12.13.2025

Video Summary

Walmart announced they will be selling their technologies and capabilities, in partnership with Adobe, to help other businesses navigate digital transformation. In this video Fratzke Partner and Executive Strategist, Ryan Fratzke, examines the brand strategies of today's business giants, including how organizations can transform cost centers into profit drivers.

The Takeaway

Ryan Fratzke

Partner & Executive Strategist

Ryan Fratzke is a Partner and Executive Strategist at Fratzke, specializing in transforming mid-size businesses into human-centered brands through storytelling, strategy, culture, and technology.