Lisa Fratzke Advocates for Authentic Communication in Corporate Social Responsibility on ACCP Insights Blog

Lisa Fratzke, Partner at Fratzke Consulting, emphasizes the importance of human-centered communication in corporate social responsibility in her article "Forget the Corporate Jargon - Speak Human" featured on ACCP Insights Blog. Lisa argues for engaging and authentic narratives that resonate with audiences, advocating against the use of impersonal corporate jargon.

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Fratzke is a human-centered strategic consulting firm that arms business leaders with tools to achieve their top priorities within Digital Marketing, Communications & Culture, and Brand Strategy.

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