Discover Your Marketing Maturity Level

How defined is your digital marketing strategy?

We don’t have a clearly defined digital marketing strategy. Most activity is reactive, fragmented or driven by immediate needs.We have general goals and priorities, but they aren’t consistently documented, aligned, or understood across the organization.We have a defined digital marketing strategy tied to business goals, target audiences, channels, and clear priorities.We have a clearly defined strategy that is aligned across key stakeholders and regularly reviewed and optimized based on business priorities and performance.

How do you measure and discuss marketing success?

We don’t have a formal measurement process. Success is largely based on gut feel, and we rarely meet with key stakeholders to review marketing performance.We track basic metrics and occasionally discuss performance with key stakeholders, but there isn’t a consistent review process or clear connection to business outcomes.We have defined KPIs and regularly meet with key stakeholders to review performance, discuss what’s working, and align on priorities.We have trusted measurement tied to business outcomes and a consistent stakeholder review process that turns performance insights into decisions, priorities, and action.

How well do you understand your customer journey?

We have limited visibility into how customers discover, evaluate, and choose us, and we do not regularly survey or gather structured feedback from customers.We have a general understanding of the journey based largely on anecdotal stories, sales feedback, and conversations with customers, but we do not formally survey customers.We have a documented understanding of the customer journey and regularly use customer surveys and other research to understand key touchpoints, needs, and decision drivers.We continuously improve the customer journey using an ongoing voice of the customer (VoC) program, behavioral data, performance data, and other customer insights to identify friction and new opportunities.

How would you describe your SEO and AI Search strategy?

We have little to no defined approach to SEO or AI Search visibility.We perform some SEO activities, but the approach is inconsistent, and AI Search visibility is largely unexplored.We have an established SEO strategy and are actively beginning to optimize content and digital experiences for AI-powered search.SEO and AI Search are integrated into our broader marketing and content strategy, with ongoing research, optimization, measurement, and competitive monitoring.

How would you describe your website user experience?

Our website experience is outdated, difficult to navigate, or creates noticeable friction for users.Our website experience generally works, but there are inconsistencies or areas we know could be easier, clearer, or more effective.We provide a strong, user-friendly website experience designed around customer needs, key journeys, and conversion actions.We continuously evaluate and improve our website experience using customer insights, behavioral data, testing, and performance data.