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Every website has untapped opportunities to improve its search visibility. Fratzke's SEO Audit Services combine technical SEO expertise, content strategy, competitive analysis, AI search optimization, and business insight to uncover what's limiting your organic performance. Rather than delivering a checklist of issues, we prioritize the improvements that will have the greatest impact on rankings, qualified traffic, and long-term business growth.
Technical SEO Audit: A B2B technology company wasn't maximizing its organic visibility due to technical issues and content gaps. After implementing the audit recommendations, organic traffic grew 3.2×, significantly expanding visibility for high-value search terms.
Content & SEO Audit: An industrial manufacturer was attracting traffic but struggling to convert visitors into qualified leads. By improving content strategy, search intent alignment, and key landing pages, qualified organic leads more than doubled without increasing advertising spend.
Enterprise SEO Audit: A national organization needed to improve visibility across a competitive product portfolio. Following a prioritized SEO roadmap, the business earned 128 new first-page keyword rankings, increasing its share of voice and driving sustained organic growth.
An SEO audit is a comprehensive evaluation of your website's ability to rank in search engines and AI-powered search experiences. It identifies technical issues, content gaps, keyword opportunities, and competitive weaknesses while providing a prioritized roadmap to improve visibility, attract qualified traffic, and support business growth.
A comprehensive SEO audit typically includes technical SEO, crawlability and indexing, keyword analysis, content quality, on-page optimization, Core Web Vitals, internal linking, backlink analysis, AI search readiness, competitor benchmarking, and strategic recommendations.
The timeline depends on the size and complexity of your website. Most SEO audits are completed within two to four weeks, allowing time for technical analysis, competitive research, and strategic recommendations.
An audit itself doesn't improve rankings. The improvements come from implementing the recommendations identified during the audit. By addressing high-impact opportunities first, businesses often see meaningful improvements in rankings, traffic, and lead generation over time.
An SEO audit provides a one-time assessment and strategic roadmap. Ongoing SEO services focus on implementing recommendations, creating content, monitoring performance, and continuously optimizing your website to maintain and improve rankings.
Yes. Every Fratzke SEO Audit includes competitive benchmarking to understand how your website compares against competitors, identify keyword opportunities, evaluate content gaps, and uncover areas where you can gain a competitive advantage.
Absolutely. We evaluate crawlability, indexing, site architecture, redirects, XML sitemaps, structured data, Core Web Vitals, mobile usability, page speed, and other technical factors that influence search performance.
Yes. We review your existing content for search intent alignment, keyword targeting, topical authority, content quality, duplication, and opportunities to improve organic visibility through new or optimized content.
Yes. We evaluate your backlink profile to identify authority-building opportunities, potentially harmful links, and gaps compared to competitors that may be impacting your search visibility.
Yes. Fratzke regularly works with enterprise organizations, multi-location businesses, and complex websites with thousands of pages, multiple business units, or sophisticated digital ecosystems.
Yes. Our SEO audits include AI Search Readiness, evaluating how your content, authority, structured data, and website architecture support visibility across platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini, and other generative search experiences.
AI Search Readiness measures how well your website is positioned to appear in AI-generated answers. We evaluate content quality, entity signals, structured data, topical authority, and other factors that influence AI visibility alongside traditional SEO performance.
Yes. While many organizations implement the recommendations internally, Fratzke can also serve as your strategic partner to execute technical improvements, content optimization, website enhancements, and ongoing SEO initiatives.
Yes. Our team has experience auditing websites built on WordPress, Webflow, Shopify, HubSpot, Sitecore, Drupal, custom CMS platforms, and enterprise web applications.
Unlike many SEO audit companies that deliver generic reports, Fratzke's SEO audits are led by experienced senior strategists, not automated software or junior analysts. Our multidisciplinary team combines expertise in technical SEO, content strategy, AI search, analytics, and digital marketing to deliver strategic recommendations with real business impact.
The investment for an SEO audit typically ranges from $5,000 to $20,000, depending on your website's size, complexity, and business objectives. Smaller websites generally require a more focused review, while enterprise organizations, multi-location businesses, ecommerce sites, or websites with thousands of pages require a more comprehensive analysis.
Every Fratzke SEO Audit includes a comprehensive audit report, a prioritized strategic roadmap, and a live executive readout with our senior strategists. After learning more about your website and goals, we'll provide a customized proposal outlining the scope, deliverables, timeline, and investment so you know exactly what to expect before work begins.
Choosing an SEO audit company isn't just about finding technical expertise. It's about finding a strategic partner that understands how search supports business growth.
Every Fratzke SEO Audit includes a comprehensive audit report, a prioritized strategic roadmap, and a live executive readout. You'll leave with a clear understanding of your current performance, the highest-impact opportunities, and a practical action plan for improving search visibility.
An experienced SEO audit consultant can help identify technical issues, content gaps, and strategic opportunities that automated tools often overlook. At Fratzke, every audit is led by senior strategists who combine SEO expertise with broader digital marketing and business experience.
Fratzke combines technical SEO expertise with strategic marketing, customer insights, AI search optimization, and business consulting to deliver audits that go beyond generic checklists. Instead of overwhelming you with hundreds of disconnected issues, we prioritize the recommendations that will have the greatest impact on your rankings, qualified traffic, and long-term business growth.
Your website can have exceptional content, compelling messaging, and valuable products or services, but if search engines struggle to crawl, understand, or index your pages, you're limiting your visibility before your content ever has a chance to compete.
A technical SEO audit is designed to uncover the underlying issues that impact search performance. These aren't always obvious problems. Many websites appear to function perfectly for users while quietly accumulating technical debt that limits rankings, slows indexing, creates duplicate content, or prevents search engines from understanding site structure.
At Fratzke, we approach technical SEO differently. Rather than simply generating a list of errors from an automated crawler, we evaluate how your website supports long-term business growth. We prioritize the technical improvements that will have the greatest impact on visibility, user experience, and conversion performance, not just the items that produce the longest audit report.
Whether you're recovering from declining rankings, preparing for a redesign, launching a new website, or simply trying to improve organic performance, our technical SEO audit services provide a clear roadmap for building a healthier, more search-friendly website.
Technical SEO forms the foundation of every successful organic search strategy. Search engines need to efficiently discover, crawl, interpret, and index your website before they can rank it.
Even the best content cannot perform if technical issues prevent search engines from accessing it properly.
Common technical problems often lead to:
These issues become even more significant as websites grow. Enterprise sites, ecommerce catalogs, and content-rich websites frequently accumulate thousands of URLs over time, making technical SEO increasingly complex.
Our goal isn't simply to identify technical issues—it's to determine which ones are actually preventing growth and prioritize them based on business impact.
Content should do more than fill your website, it should build authority, answer customer questions, and generate qualified traffic.
Our Content Audit evaluates the quality, relevance, and effectiveness of your existing content to uncover opportunities for improvement. We identify outdated pages, content gaps, keyword cannibalization, thin content, and opportunities to strengthen topical authority. The result is a strategic content roadmap that helps your team focus on creating and optimizing the content most likely to drive measurable business results.
Better SEO starts with better data. Without accurate measurement, it's impossible to know which optimizations are driving meaningful business outcomes.
We review your analytics implementation, conversion tracking, event configuration, attribution, and reporting to ensure your data reflects reality. Whether your goal is ecommerce revenue or qualified lead generation, we'll identify measurement gaps and provide recommendations that give your team greater confidence in every SEO decision.
Search engines evaluate more than your website, they evaluate your reputation across the web.
Our Backlink Audit reviews the quality, relevance, and authority of your backlink profile while identifying opportunities to strengthen your site's credibility. We assess referring domains, anchor text, competitive gaps, and potential risks, then recommend strategies to protect existing authority and earn the links that matter most.
Your biggest SEO competitors aren't always your business competitors. They're the websites winning the searches your customers are performing every day.
Our Competitive Analysis compares your website against the organizations dominating your search landscape. We evaluate keyword coverage, content strategy, authority, technical performance, and search visibility to identify realistic opportunities where your business can outperform the competition.
Website performance influences more than rankings, it shapes customer experience, engagement, and conversion.
We evaluate Core Web Vitals, page speed, mobile performance, image optimization, security, HTTPS implementation, and technical performance across your most important page templates. The goal is to create a faster, more reliable experience that supports both users and search engines.
Great SEO starts with a website that's organized for both users and search engines.
Our architecture review evaluates URL structure, navigation, internal linking, crawl depth, category organization, redirects, and information hierarchy. We identify opportunities to improve how authority flows throughout your website, making it easier for search engines to understand your content and for visitors to find what they need.
Driving traffic is only part of the equation. Your website also needs to convert visitors into customers.
Our UX and Conversion Review evaluates landing pages, calls-to-action, forms, navigation, trust signals, mobile usability, and key conversion paths. We identify friction points that may be preventing visitors from taking action and recommend improvements that help transform organic traffic into measurable business growth.
Every website platform introduces unique SEO considerations. A successful audit should provide recommendations that fit your technology, not generic best practices.
Whether your website is built on WordPress, Webflow, Shopify, BigCommerce, Magento, WooCommerce, HubSpot, or a custom platform, our team understands the technical nuances that influence SEO performance. We tailor every recommendation to your platform, making implementation faster, more practical, and more effective.
Whether your website is built on Shopify, Magento, WooCommerce, BigCommerce, or another ecommerce platform, our ecommerce SEO audit services evaluate category pages, product pages, faceted navigation, internal linking, structured data, and conversion paths to uncover opportunities for improving organic traffic and online sales.
An SEO audit should leave your team with confidence, not confusion.
Every Fratzke SEO Audit includes a comprehensive findings report, a prioritized strategic roadmap, and a live executive readout with our senior strategists. We organize recommendations by business impact, implementation effort, and priority so your team knows exactly what to tackle first. Whether you're executing internally or partnering with Fratzke, you'll leave with a clear plan for improving search visibility, increasing qualified traffic, and building long-term organic growth.
201 Harbor Blvd.
Suite 203
Fullerton, CA, 92832
Phone: (714) 614-2881
Hours: Monday - Friday 8AM-6PM
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