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Every website has untapped opportunities to improve its search visibility. Fratzke's SEO Audit Services combine technical SEO expertise, content strategy, competitive analysis, AI search optimization, and business insight to uncover what's limiting your organic performance. Rather than delivering a checklist of issues, we prioritize the improvements that will have the greatest impact on rankings, qualified traffic, and long-term business growth.
Technical SEO Audit: A B2B technology company wasn't maximizing its organic visibility due to technical issues and content gaps. After implementing the audit recommendations, organic traffic grew 3.2×, significantly expanding visibility for high-value search terms.
Content & SEO Audit: An industrial manufacturer was attracting traffic but struggling to convert visitors into qualified leads. By improving content strategy, search intent alignment, and key landing pages, qualified organic leads more than doubled without increasing advertising spend.
Enterprise SEO Audit: A national organization needed to improve visibility across a competitive product portfolio. Following a prioritized SEO roadmap, the business earned 128 new first-page keyword rankings, increasing its share of voice and driving sustained organic growth.
Your website can have exceptional content, compelling messaging, and valuable products or services, but if search engines struggle to crawl, understand, or index your pages, you're limiting your visibility before your content ever has a chance to compete.
A technical SEO audit is designed to uncover the underlying issues that impact search performance. These aren't always obvious problems. Many websites appear to function perfectly for users while quietly accumulating technical debt that limits rankings, slows indexing, creates duplicate content, or prevents search engines from understanding site structure.
At Fratzke, we approach technical SEO differently. Rather than simply generating a list of errors from an automated crawler, we evaluate how your website supports long-term business growth. We prioritize the technical improvements that will have the greatest impact on visibility, user experience, and conversion performance, not just the items that produce the longest audit report.
Whether you're recovering from declining rankings, preparing for a redesign, launching a new website, or simply trying to improve organic performance, our technical SEO audit services provide a clear roadmap for building a healthier, more search-friendly website.
Technical SEO forms the foundation of every successful organic search strategy. Search engines need to efficiently discover, crawl, interpret, and index your website before they can rank it.
Even the best content cannot perform if technical issues prevent search engines from accessing it properly.
Common technical problems often lead to:
These issues become even more significant as websites grow. Enterprise sites, ecommerce catalogs, and content-rich websites frequently accumulate thousands of URLs over time, making technical SEO increasingly complex.
Our goal isn't simply to identify technical issues, it's to determine which ones are actually preventing growth and prioritize them based on business impact.
Our SEO audit services combine automated crawling tools with manual analysis performed by experienced SEO strategists. This allows us to identify both common technical issues and more nuanced opportunities that software alone often misses.
A typical technical SEO audit includes a comprehensive review of:
We evaluate how effectively search engines can discover and access your website, including:
We review your URL architecture for consistency, scalability, and search engine friendliness by examining:
Our team looks for technical issues that may negatively impact search visibility, including:
Schema markup helps search engines better understand your content and can improve eligibility for rich search results.
We review:
Because Google primarily evaluates websites using mobile-first indexing, we assess:
Many organizations are surprised to learn that their websites contain technical issues that have existed for years, often introduced during redesigns, CMS migrations, plugin updates, or content expansion.
Some of the most common findings from our technical SEO audits include:
Individually, these issues may seem relatively small. Together, they can significantly reduce your website's ability to compete in organic search.
Every technical SEO audit includes more than a spreadsheet of issues. We deliver a practical, prioritized roadmap designed to help your team move confidently from discovery to implementation.
Your deliverables typically include:
We also conduct a live audit readout where we walk your team through the findings, explain why each recommendation matters, answer questions, and discuss next steps. Rather than handing over a report and disappearing, we ensure your stakeholders understand both the issues and the opportunities.
Technical SEO isn't about achieving a perfect audit score or checking boxes in an SEO tool. It's about removing the barriers that prevent your website from performing at its full potential.
A technically healthy website can lead to:
Just as importantly, technical improvements create a stronger foundation for every other marketing initiative. Content marketing, link building, AI search optimization, and on-page SEO all perform better when supported by a technically sound website.
At Fratzke, we don't treat technical SEO as an isolated checklist. We view it as the infrastructure that supports sustainable organic growth. By identifying the issues that matter most, and providing a clear path to resolve them, we help organizations build websites that are easier for search engines to understand, easier for users to navigate, and better positioned to drive measurable business results over the long term.
Even the strongest websites can struggle to rank if individual pages fail to clearly communicate their purpose to search engines and users. An on-page SEO audit evaluates the elements you control on each page, from metadata and content structure to internal linking and user experience, to ensure every page is optimized to compete for the right searches.
At Fratzke, we believe on-page SEO is about far more than sprinkling keywords throughout a page. Every page should answer a specific question, satisfy search intent, reinforce your expertise, and guide visitors toward a meaningful next step. When these elements work together, search engines gain confidence in your content, and users are more likely to engage with your brand.
Our on-page SEO audit services combine technical analysis with content strategy and UX best practices to identify the improvements that can have the greatest impact on visibility, engagement, and conversions. Rather than providing a generic optimization checklist, we prioritize recommendations based on your business objectives and the opportunities most likely to improve organic performance.
Search engines evaluate hundreds of signals to determine whether a page deserves to rank, but the page itself remains one of the strongest indicators of relevance and quality.
A well-optimized page helps search engines understand:
For visitors, effective on-page optimization creates a better experience by making content easier to scan, easier to understand, and easier to act on. The result is stronger engagement, lower bounce rates, and a greater likelihood that users will convert.
Strong on-page SEO also maximizes the return on every piece of content you publish. Rather than continually creating new pages to chase rankings, optimizing your existing content often delivers faster and more cost-effective improvements.
Every page serves a different purpose, so our audit considers both SEO best practices and the role each page plays within your broader marketing strategy.
Your title tags and meta descriptions are often the first interaction users have with your brand in search results. We evaluate whether they accurately communicate value, encourage clicks, and align with target keywords.
Our review includes:
Well-organized content helps both search engines and users understand your message. We review how information is structured and whether pages are easy to navigate.
We evaluate:
Effective optimization means using keywords naturally while demonstrating topical depth, not repeating the same phrase over and over.
We assess:
Internal links help search engines discover content while guiding visitors through their journey.
Our audit reviews:
Google increasingly rewards content that demonstrates expertise, originality, and usefulness.
We evaluate whether pages:
Many organizations invest heavily in content creation but never revisit existing pages to ensure they remain competitive. As a result, we frequently uncover optimization opportunities that can improve rankings without requiring entirely new content.
Some of the most common findings include:
While each issue may appear relatively minor on its own, together they can reduce a page's ability to rank and convert visitors.
Our on-page SEO audit goes beyond identifying problems, we provide a practical roadmap for improving every important page on your website.
Your deliverables can include:
During our live audit readout, we explain not only what should change, but why those changes matter and how they support your broader marketing goals. Whether your team plans to implement the recommendations internally or partner with Fratzke, you'll leave with a clear understanding of the path forward.
On-page SEO is where technical performance, content strategy, and customer experience come together. Improving these elements doesn't just help pages rank higher, it helps your website communicate more effectively with both search engines and potential customers.
A well-optimized website can lead to:
At Fratzke, we don't optimize pages to satisfy an algorithm, we optimize them to better serve the people searching for your products, services, and expertise. By aligning your content with user intent, strengthening page relevance, and creating a more intuitive experience, our on-page SEO audit helps transform individual pages into high-performing assets that contribute to long-term business growth.
Most organizations don't have a content creation problem, they have a content optimization problem.
Over time, websites naturally accumulate hundreds or even thousands of pages. Some target outdated keywords. Others compete against one another for the same search terms. High-value pages become buried within the site architecture, while older content gradually loses relevance as customer needs, search behavior, and Google's algorithms evolve.
The result isn't just stagnant rankings, it's missed business opportunities.
At Fratzke, our content audit and optimization services help organizations understand which content is driving growth, which content is holding the website back, and where the greatest opportunities exist to increase organic visibility. Rather than recommending "more content," we focus on helping you get more value from the content you already have, and developing a winning content marketing strategy we call Content Capital.
Our approach combines SEO analysis, customer insights, competitive research, and AI search best practices to ensure every important page supports your broader marketing strategy. Whether you're managing a B2B website, an enterprise resource center, or an ecommerce catalog, we identify the improvements that will have the greatest impact on rankings, engagement, and conversions.
Content is one of your company's most valuable digital assets, but only if it continues to serve both your audience and search engines.
As your website grows, it's common for content to become fragmented, outdated, or misaligned with current search intent. Pages begin competing against one another, important resources become difficult to find, and valuable opportunities remain hidden beneath years of accumulated content.
A comprehensive content audit helps answer questions like:
Instead of creating more content simply because it's expected, a content audit ensures every page has a strategic purpose and contributes to measurable business outcomes.
Our content audit goes far beyond reviewing grammar or word count. We assess how effectively your content supports search visibility, user engagement, and business growth.
We evaluate whether each page provides the depth, originality, and expertise necessary to compete against today's search results.
Our review includes:
Ranking begins with understanding what users actually want.
We assess whether your content matches the intent behind the keywords you're targeting, whether users are looking to:
When content fails to satisfy intent, rankings, and conversions, often suffer.
Not every page deserves equal attention.
We identify:
Google increasingly rewards websites that demonstrate expertise across an entire subject, not just individual keywords.
We evaluate:
During content audits, we frequently discover issues that limit a website's ability to compete, even when the content itself appears well written.
Some of the most common findings include:
These issues don't just affect rankings, they reduce the return on every hour and dollar invested in content marketing.
Our content audit provides a clear, prioritized plan for improving your content ecosystem, not simply a list of pages that need editing.
Your deliverables can include:
Every recommendation is ranked based on potential business impact, allowing your team to focus first on the opportunities most likely to improve visibility and drive measurable growth.
The best-performing websites don't always publish the most content, they publish the most useful content.
By improving what already exists before creating something new, organizations often realize faster gains in search visibility while making better use of their existing marketing investments.
An optimized content strategy can help you:
At Fratzke, we don't view content as a collection of blog posts or landing pages, we view it as a strategic business asset. Our content audit and optimization process helps ensure every page has a purpose, every topic supports your growth strategy, and every content investment works harder to attract, educate, and convert your ideal customers.
Many businesses assume they're targeting the right keywords simply because they're ranking for something. But rankings alone don't tell the full story. The real question is whether you're attracting the right audience at the right stage of their buying journey, and whether your content aligns with what they're actually searching for.
We've seen websites rank on the first page for dozens of keywords that generate little to no business value, while missing the high-intent searches that drive qualified leads and revenue. We've also seen organizations invest heavily in content around the topics they want to talk about, instead of the questions their customers are actually asking.
At Fratzke, keyword research is about more than search volume. It's about understanding your customers, your market, and the intent behind every search. Our keyword research and search intent analysis helps uncover where your greatest opportunities exist, how your current content aligns with user expectations, and what it will take to earn visibility for the searches that matter most.
A comprehensive keyword audit provides clarity around the opportunities hiding within your existing website and content strategy. During our analysis, we help answer questions such as:
By answering these questions, we move beyond vanity metrics and focus on building a keyword strategy that supports measurable business growth.
Effective keyword research combines data, competitive analysis, and customer insights. We don't simply export a list of keywords from an SEO tool, we evaluate the broader search landscape to understand where your business can realistically compete and where the greatest opportunities exist.
Every engagement begins with understanding your business objectives, target audience, products, services, and competitive landscape. A keyword that drives thousands of monthly searches isn't valuable if it doesn't attract the right customers.
We evaluate:
Once we understand your business, we analyze the search landscape to identify the topics and keywords most likely to support your goals.
Our research includes:
Rather than chasing the highest search volume, we prioritize opportunities based on relevance, competitiveness, and business value.
Not every search has the same objective. Someone searching "what is technical SEO" has very different needs than someone searching "technical SEO audit services."
Understanding that difference is critical.
We evaluate whether your content aligns with each stage of the buyer journey, including:
When content and intent are aligned, users are more likely to engage, convert, and move confidently to the next stage of their journey.
One of the most valuable outcomes of keyword research is uncovering opportunities that often go unnoticed. In many cases, significant growth comes from refining your existing strategy, not starting over.
Common findings include:
These opportunities often represent some of the fastest paths to improving organic visibility because they build on the authority your website has already established.
A keyword list alone doesn't create growth. The real value comes from translating research into a strategic roadmap that guides future optimization and content development.
Our recommendations go beyond identifying target terms. We provide actionable guidance on how to strengthen your website's overall search strategy, including:
This ensures every optimization effort contributes to a cohesive strategy rather than a collection of disconnected SEO tactics.
Keyword research isn't about ranking for more searches, it's about ranking for the right searches.
When your content aligns with customer intent, your website attracts visitors who are actively looking for the products, services, and expertise you provide. That means higher-quality traffic, stronger engagement, and greater opportunities to convert visitors into customers.
An effective keyword strategy can help your organization:
At Fratzke, we don't see keyword research as an isolated SEO task. We see it as the strategic foundation for your entire search marketing program. By understanding how your customers search, what your competitors are doing, and where the greatest opportunities exist, we help you build a search strategy that doesn't just increase traffic, it drives meaningful business growth.
One of the biggest challenges we see isn't a lack of data, it's a lack of confidence in the data that's already being collected.
Marketing teams rely on platforms like Google Analytics 4, Google Search Console, Google Tag Manager, and CRM reporting to measure performance and guide investment decisions. But when tracking is incomplete, conversion events are misconfigured, or reports don't reflect how customers actually interact with your website, it's nearly impossible to understand what's working and where improvements are needed.
An SEO strategy is only as strong as the data behind it.
At Fratzke, our Analytics & Measurement Review helps ensure you're measuring the metrics that matter. We evaluate your analytics implementation, identify gaps in tracking, and validate that your reporting accurately reflects user behavior. The goal isn't simply cleaner reports, it's giving your team the confidence to make smarter marketing decisions based on reliable data.
A healthy measurement strategy should provide clear answers to the questions that matter most to your business, not just vanity metrics.
During our review, we assess whether your analytics can confidently answer questions like:
If your reporting can't answer these questions, you're likely making decisions with an incomplete picture
Our review examines the full measurement ecosystem, not just Google Analytics.
We validate that your analytics platform is collecting meaningful and reliable data.
This includes reviewing:
Traffic is only valuable if it contributes to business objectives.
We evaluate whether important customer actions are properly measured, including:
Good reporting should simplify decision-making, not overwhelm teams with dashboards.
We review:
Even sophisticated organizations frequently have blind spots in their analytics implementation.
Some of the most common issues include:
These gaps don't just create reporting challenges, they make it difficult to prioritize SEO initiatives or demonstrate return on investment.
Every Analytics & Measurement Review includes clear documentation of your current implementation and practical recommendations for improvement.
Your deliverables can include:
We also explain how each recommendation supports better decision-making, so your team understands not only what needs to change, but why it matters.
The purpose of analytics isn't simply to collect data, it's to create clarity.
When your measurement framework is accurate, you can confidently identify what's driving growth, uncover opportunities more quickly, and invest your marketing budget where it will have the greatest impact.
A stronger analytics foundation helps your organization:
At Fratzke, we believe measurement should empower strategy, not complicate it. By validating your analytics implementation and strengthening the way performance is measured, we help ensure every SEO recommendation is backed by reliable insights and every future optimization can be evaluated with confidence.
Not all backlinks are created equal.
A handful of high-quality links from trusted, relevant websites can have a greater impact on your search visibility than thousands of low-value directory listings or outdated link-building campaigns. At the same time, toxic backlinks, an unbalanced link profile, or years of missed authority-building opportunities can quietly limit your ability to compete in organic search.
Your backlink profile is one of the strongest signals search engines use to evaluate credibility, expertise, and trustworthiness. It also plays an increasingly important role in how AI-powered search experiences determine which brands deserve to be referenced and cited.
At Fratzke, we don't simply count backlinks, we evaluate the authority your website has earned, how it compares to your competitors, and where the greatest opportunities exist to strengthen your online reputation. Our backlink profile audit helps you understand not only where your authority stands today, but what it will take to build sustainable long-term visibility.
A strong backlink profile isn't built by chasing as many links as possible. It's built by consistently earning relevant, authoritative mentions that reinforce your expertise.
During our backlink audit, we evaluate questions such as:
These insights help separate meaningful authority-building opportunities from tactics that offer little long-term value.
Our backlink profile audit combines quantitative analysis with strategic review to assess the overall health and competitiveness of your website's authority.
We begin by evaluating the overall strength of your backlink profile, looking beyond simple link counts to understand the quality and credibility of referring domains.
Our review includes:
A large backlink profile doesn't necessarily mean a healthy one.
We identify:
Rather than recommending link removal simply because a backlink appears unusual, we focus on identifying issues that may genuinely impact search performance.
SEO is relative. It's not enough to understand your own authority, you need to understand how your website compares to the organizations you're competing against.
We analyze:
This often uncovers opportunities that traditional backlink reports overlook.
Many organizations have backlink profiles that have evolved over years, or even decades, without a clear strategy. As a result, we frequently identify patterns that limit long-term search performance.
Some of the most common findings include:
In many cases, the opportunity isn't cleaning up the past, it's creating a smarter strategy for earning authority in the future.
One of the biggest misconceptions in SEO is that backlinks are something you "build."
The strongest backlink profiles are earned through exceptional content, industry expertise, public relations, strategic partnerships, original research, and valuable resources that others naturally want to reference.
That's why our recommendations extend beyond technical SEO. We identify opportunities to strengthen your overall authority through initiatives such as:
This approach creates a stronger, more sustainable backlink profile while reinforcing your reputation within your industry.
Backlinks remain one of the most influential ranking signals because they represent something algorithms can't easily manufacture: trust.
A healthy backlink profile can help your organization:
At Fratzke, we believe backlinks are the result of a strong brand, not the goal itself. Our backlink profile audit helps you understand where your authority stands today, where opportunities exist to strengthen it, and how a smarter, more strategic approach to earning trust can fuel long-term organic growth.
One of the biggest misconceptions about SEO is that success comes from following a universal checklist. In reality, search rankings are relative. Google isn't evaluating your website in isolation, it's comparing it against every other page competing for the same search.
That means your real competition isn't always the company across town or the brand you see at trade shows. It's the websites already earning visibility for the searches your customers use every day.
At Fratzke, our competitor analysis goes beyond identifying who ranks above you. We uncover why they're winning. By analyzing their content strategy, technical performance, authority, user experience, and search visibility, we identify the competitive gaps preventing your website from reaching its full potential.
More importantly, we prioritize the opportunities that will have the greatest business impact. Our goal isn't to copy your competitors, it's to help you outperform them by building a stronger digital presence.
Every competitor ranking above you provides valuable insights into what search engines consider important within your market.
Our competitor analysis helps answer questions such as:
Understanding these patterns allows you to make strategic decisions based on market intelligence rather than assumptions.
We analyze competitors across the areas that have the greatest influence on organic search performance, not just rankings.
We begin by understanding where competitors are earning visibility and where opportunities exist for your business.
Our review includes:
This establishes a baseline for measuring competitive performance.
Content is often the biggest differentiator between websites competing for similar audiences.
We evaluate:
Our goal is to identify gaps, not duplicate what competitors have already published.
We compare your website's authority against key competitors by reviewing:
This helps determine whether rankings are primarily driven by authority, content quality, or both.
Google increasingly rewards websites that create positive user experiences.
We compare:
Sometimes the reason a competitor outranks you has little to do with keywords and everything to do with delivering a better experience.
One of the most valuable outcomes of competitor analysis is discovering opportunities that aren't immediately obvious when looking only at your own website.
Some of the most common findings include:
These insights become the foundation for a strategy that's proactive rather than reactive.
Competitive analysis is valuable only if it leads to better decisions.
That's why every recommendation is tied to an actionable opportunity, not simply an observation.
Depending on our findings, we may recommend:
Rather than trying to replicate another company's website design, we focus on helping you create a stronger, more authoritative digital presence that's uniquely aligned with your brand and business goals.
Your competitors are constantly investing in their websites, content, and search visibility. Without understanding where they are gaining ground, it's easy to fall behind, even when you're actively investing in SEO.
A comprehensive competitor analysis helps your organization:
At Fratzke, we don't analyze competitors so you can imitate them—we analyze them so you can surpass them. By understanding where the market is today and identifying the opportunities others have overlooked, we help you build a search strategy that positions your brand as the authority customers, and search engines, choose first.
Search is changing faster than it has in more than a decade.
Customers are no longer relying solely on traditional search results to discover products, evaluate companies, and answer questions. Today, they're turning to AI-powered experiences like Google AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft's Copilot to research solutions before they ever visit a website.
These platforms don't rank pages the same way traditional search engines do. Instead, they evaluate which sources demonstrate authority, provide trustworthy information, answer questions clearly, and are structured in ways AI models can easily understand and reference.
The result is a new challenge for marketers: ranking on Google is no longer enough.
At Fratzke, our AI Search Readiness assessment helps organizations understand how prepared their website is for this new generation of search. We evaluate the signals that influence AI visibility, identify opportunities to improve discoverability, and develop strategies that position your brand as a trusted source across both traditional and AI-powered search experiences.
Many of the fundamentals of SEO still matter. Strong technical foundations, authoritative content, and a positive user experience continue to influence visibility.
However, AI-powered search introduces new expectations.
Instead of asking:
"Can this page rank?"
AI systems increasingly ask:
Organizations that adapt to these expectations are more likely to become the sources AI platforms reference when generating answers.
Our AI Search Readiness assessment combines traditional SEO analysis with emerging best practices for generative search optimization (GEO).
AI models work best with content that's easy to understand and reference.
We evaluate:
The easier your content is to interpret, the more likely it is to be surfaced in AI-generated responses.
AI systems tend to favor organizations that consistently demonstrate expertise.
We review signals such as:
Strong authority doesn't just improve rankings, it increases the likelihood that AI systems will reference your brand as a trusted source.
Even exceptional content can be overlooked if technical issues prevent AI crawlers from accessing or understanding your website.
We assess:
These technical elements help both traditional search engines and AI platforms interpret your website more effectively.
AI platforms increasingly reward websites that demonstrate expertise across an entire subject area, not just individual pages.
We evaluate:
Rather than optimizing isolated pages, we look at how your website communicates expertise across an entire topic.
AI search is still evolving, but several patterns consistently emerge during our assessments.
Common findings include:
These issues don't necessarily hurt traditional rankings today, but they can limit your visibility in AI-powered search experiences.
An AI Search Readiness assessment shouldn't produce a list of speculative tactics. It should provide practical recommendations grounded in proven SEO principles while preparing your website for where search is heading.
Your roadmap may include recommendations to:
Every recommendation is designed to strengthen both your traditional organic performance and your future visibility across AI-powered search.
Search success is no longer measured solely by where your website appears on a search engine results page. Increasingly, it's about whether your expertise is recognized, referenced, and trusted across the growing ecosystem of AI-powered search experiences.
Organizations that invest in AI readiness today aren't chasing the latest trend, they're strengthening the same qualities that have always driven sustainable organic growth: expertise, authority, trust, and helpful content.
At Fratzke, we believe the future of search belongs to brands that genuinely deserve to be cited. Our AI Search Readiness assessment helps you build that foundation by combining proven SEO strategy with emerging AI search best practices, ensuring your website is prepared not just for today's algorithms, but for the next generation of search.
Imagine walking into a grocery store where products are randomly scattered throughout the aisles, signs point in conflicting directions, and the item you're looking for is buried behind dozens of unrelated products. Even if the store carried exactly what you needed, you'd probably leave frustrated.
Websites work the same way.
Search engines and visitors rely on your site's architecture to understand how information is organized, how pages relate to one another, and which content is most important. When that structure is clear, users find what they need faster, search engines crawl more efficiently, and your most valuable pages are more likely to earn visibility.
Unfortunately, most websites don't start with a long-term architecture strategy. They evolve over time. New service pages are added, blogs accumulate by the hundreds, navigation expands, and entire sections are built without considering how they fit into the larger experience.
At Fratzke, our Site Architecture Review evaluates how your website is organized today, and whether that structure supports sustainable growth tomorrow. We identify opportunities to improve discoverability, strengthen internal authority, and create a website that's easier for both people and search engines to navigate.
A well-structured website should answer three simple questions within seconds:
If users struggle to answer those questions, search engines often struggle too.
A strong site architecture creates clear relationships between pages, making it easier to distribute authority across the website while guiding visitors naturally through the buying journey. Instead of isolated pages competing for attention, your website becomes an interconnected ecosystem that reinforces expertise around your most important topics.
Our Site Architecture Review looks beyond menus and navigation. We assess how the entire website is organized to support search visibility, usability, and future scalability.
Navigation should help visitors quickly understand what your business offers and where they should go next.
We review:
The goal is to reduce friction while highlighting your highest-value content.
As websites grow, content often becomes fragmented across unrelated sections.
We evaluate:
Well-organized content helps search engines understand your expertise while making it easier for visitors to explore related topics.
Internal links are one of the most overlooked opportunities in SEO.
We assess:
A thoughtful internal linking strategy helps important pages gain visibility while improving the overall user experience.
Many websites are designed for today's content, not tomorrow's growth.
We evaluate whether your current architecture can support:
A scalable architecture reduces the need for disruptive structural changes as your business evolves.
Site architecture problems rarely happen overnight. They're usually the result of years of incremental growth without a clear governance strategy.
Some of the most common issues we uncover include:
Individually, these issues may seem minor. Together, they can reduce crawl efficiency, weaken authority distribution, and make it harder for users to complete key actions.
Our Site Architecture Review provides a blueprint for building a website that's easier to navigate, easier to scale, and better positioned for long-term organic growth.
Your recommendations may include:
Every recommendation is designed to improve both search performance and the overall customer experience, not one at the expense of the other.
Your website isn't a collection of individual pages, it's a connected digital ecosystem.
When your architecture is thoughtfully planned, every new piece of content strengthens the rest of your website. Authority flows more naturally, visitors discover additional resources with less effort, and search engines gain a clearer understanding of your expertise.
A strategic site architecture can help your organization:
At Fratzke, we believe architecture is strategy made visible. A well-organized website design doesn't just rank better, it creates a more intuitive experience for customers, a stronger foundation for search engines, and a scalable framework that supports your business for years to come.
What's the value of ranking #1 if visitors leave without taking action?
One of the biggest mistakes organizations make is measuring SEO success exclusively by rankings and traffic. While increased visibility is important, organic search only creates value when it contributes to meaningful business outcomes, whether that's generating leads, driving ecommerce sales, increasing demo requests, or building customer relationships.
That's where user experience (UX) and conversion optimization become essential.
A successful SEO strategy doesn't end when someone lands on your website. It continues through every interaction that follows. From the clarity of your messaging to the structure of your navigation and the placement of your calls to action, every detail influences whether visitors stay engaged or leave for a competitor.
At Fratzke, we believe your website should do more than attract traffic, it should create momentum. Our UX and Conversion Optimization Review evaluates how effectively your website guides visitors from curiosity to confidence and from interest to action.
Search engines want to recommend websites that create positive experiences.
While Google doesn't directly measure every aspect of user experience, many of the signals it does evaluate, such as engagement, page experience, helpful content, and usability, are closely connected to how visitors interact with your website.
More importantly, improving the user experience increases the likelihood that visitors become customers.
When SEO and UX work together, your website doesn't just attract more people, it performs better once they arrive.
Instead of reviewing individual pages in isolation, we look at how visitors experience your website from their first click through conversion.
Our UX review focuses on removing friction and making it easier for users to accomplish their goals.
Visitors form opinions about your business within seconds.
We evaluate whether your pages immediately communicate:
If visitors have to work to understand your business, many won't stay long enough to convert.
Every click should move visitors closer to the information they're looking for.
We review:
The goal is to eliminate unnecessary friction while helping users naturally progress through the buying journey.
Even well-optimized content can underperform if it fails to connect with customers.
We evaluate:
Our recommendations are designed to improve both engagement and conversions, not simply increase word count.
Every important page should have a clear purpose.
We assess whether visitors are given logical opportunities to take the next step, including:
Often, small improvements to page layout or messaging can produce meaningful gains in conversion rates without increasing traffic.
During our UX reviews, we frequently discover issues that don't prevent rankings—but do prevent conversions.
Some of the most common include:
These issues may not appear in a traditional SEO audit, but they often have a direct impact on lead generation and revenue.
Our UX and Conversion Optimization Review delivers practical recommendations that improve both usability and business performance.
Your roadmap may include:
Rather than suggesting a complete redesign, we focus on improvements that create measurable impact while aligning with your existing business goals and website strategy.
Generating organic traffic is only half the equation.
The organizations that consistently outperform their competitors are the ones that convert a greater percentage of visitors into qualified leads and customers. Every improvement to usability, messaging, and conversion flow increases the return on your investment in SEO, paid media, content marketing, and brand awareness.
By improving the customer experience, your organization can:
At Fratzke, we don't measure SEO success by rankings alone. We measure it by business results. Our UX and Conversion Optimization Review ensures that the visibility you've worked hard to earn translates into meaningful customer actions, helping your website become not just easier to find, but significantly more effective at growing your business.
Website speed isn't just a technical metric, it's often the first impression customers have of your business.
Whether someone is researching your services, comparing solutions, or ready to request a quote, they expect your website to load quickly and respond instantly. Every delay introduces friction. Visitors become frustrated, engagement drops, and potential customers leave before they've had the opportunity to experience what your business has to offer.
Search engines recognize this as well. That's why Google incorporates website performance and Core Web Vitals into its broader evaluation of page experience. While speed alone won't guarantee higher rankings, a slow, unresponsive website can undermine even the best SEO strategy.
At Fratzke, we evaluate website performance through both a technical and business lens. Our goal isn't simply to improve a PageSpeed score, it's to create a faster, more reliable experience that supports search visibility, improves user satisfaction, and helps convert more visitors into customers.
Many organizations judge website performance by running a single PageSpeed Insights report and focusing on the final score.
While those tools provide valuable insights, they don't tell the whole story.
A truly high-performing website should:
Our review focuses on the real-world experience your visitors have, not just synthetic lab tests.
Our Website Performance Review combines Google's Core Web Vitals with a broader assessment of technical performance, infrastructure, and user experience.
Core Web Vitals measure three key aspects of page experience that influence both usability and search performance.
We evaluate:
Rather than simply identifying scores, we explain what each metric means, what's causing performance issues, and which improvements will have the greatest impact.
The way a website is built has a significant impact on loading speed.
We review:
These elements often represent some of the quickest opportunities for meaningful performance gains.
Even a beautifully optimized website can struggle if it's running on slow infrastructure.
Our assessment includes:
Understanding where bottlenecks exist allows us to recommend improvements that go beyond front-end optimization.
With Google's mobile-first indexing, mobile performance is no longer optional.
We evaluate:
This ensures your website performs well for the audience most likely to visit it.
Performance problems often develop gradually as websites evolve. New plugins are installed, tracking scripts accumulate, image libraries grow, and design updates introduce additional complexity.
Some of the most common issues we identify include:
Many of these issues are invisible to users until they begin affecting engagement, conversions, and search visibility.
Our Website Performance Audit provides a clear roadmap for improving speed without sacrificing functionality or user experience.
Your deliverables include:
Every recommendation is prioritized based on both implementation effort and potential business impact, allowing your team to focus on the improvements that deliver the greatest return.
Improving website performance isn't about achieving a perfect Lighthouse score. It's about removing friction from every customer interaction.
A faster, more responsive website can help your organization:
At Fratzke, we believe website performance should never be viewed as an isolated technical exercise. It's a competitive advantage. By improving speed, responsiveness, and overall page experience, we help create websites that are easier to discover, more enjoyable to use, and better equipped to turn visitors into customers.
Not every SEO challenge is caused by your content, backlinks, or technical configuration. Sometimes, the platform your website is built on determines how easily your team can implement improvements, scale content, and support long-term organic growth.
Every content management system (CMS) has its own strengths, limitations, and SEO considerations. Some platforms generate clean, search-friendly code out of the box, while others introduce technical challenges that affect crawling, indexation, page speed, structured data, and site architecture.
That's why Fratzke doesn't believe in delivering generic SEO recommendations. Our audit takes your platform into account, ensuring every recommendation is practical, achievable, and aligned with the technology your business relies on every day.
Whether your website is built on WordPress, Webflow, Shopify, Sitecore, Adobe Experience Manager, Drupal, HubSpot CMS, or a custom enterprise platform, we evaluate how your CMS supports, or limits, your ability to compete in search.
Throughout this audit, we've explored the many factors that influence organic search performance, from technical SEO and on-page optimization to content strategy, site architecture, Core Web Vitals, and AI Search Readiness. While each of these disciplines plays an important role, they all depend on one foundational element: your content management system.
Your CMS has a direct impact on how effectively your SEO strategy can be executed. A platform with limited control over metadata can restrict on-page optimization. An inefficient theme or template can negatively affect Core Web Vitals and page speed. Rigid URL structures can create site architecture challenges, while limited support for structured data can reduce your visibility in AI-powered search experiences. Even simple marketing initiatives, such as publishing new content or updating redirects, become more difficult when your platform isn't built with SEO in mind.
That's why we don't evaluate your CMS as an isolated technical component. We evaluate how well it supports every aspect of your search strategy, from technical health and content management to user experience and long-term scalability. Because when your platform is working with your SEO strategy instead of against it, every future optimization becomes easier to implement and more likely to deliver meaningful results.
Every platform presents unique opportunities and challenges. Our review focuses on how well your CMS supports long-term search performance, content management, and future growth.
We assess whether your platform provides the flexibility needed to implement SEO best practices.
Our review includes:
If technical limitations exist, we identify practical solutions or workarounds that align with your platform.
Publishing great content shouldn't require unnecessary technical effort.
We evaluate how easily your team can:
A CMS that simplifies content management allows your marketing team to move faster and respond more effectively to new opportunities.
As your website grows, your platform should continue to support both users and search engines.
We review factors such as:
Different CMS platforms introduce different optimization opportunities.
Depending on your platform, we may evaluate:
Rather than forcing every website into the same checklist, we tailor our recommendations to the platform you're using today, and where your business is headed tomorrow.
Many SEO issues don't originate with search engines, they begin with the way a website has been configured over time.
Some of the most common platform-related issues we uncover include:
While these issues often seem technical, they can impact every aspect of your SEO strategy, from crawlability and user experience to content optimization and AI visibility.
Unlike many SEO agencies, Fratzke doesn't stop at identifying problems.
Because we also design, develop, and optimize websites, we understand what it actually takes to implement technical recommendations across different CMS platforms. That means our recommendations aren't theoretical, they're built around real-world development constraints, marketing workflows, and business priorities.
When implementation requires collaboration between marketing teams, developers, designers, and stakeholders, we help bridge that gap with recommendations that are both technically sound and strategically aligned.
Your CMS isn't just where your website lives, it's the foundation that supports every future SEO initiative.
By understanding how your platform influences technical SEO, content optimization, site architecture, Core Web Vitals, and AI Search Readiness, we can create recommendations that work together instead of competing for attention.
The result is a roadmap that's easier to implement, easier to prioritize, and designed to create lasting improvements, not temporary fixes.
At Fratzke, we believe technology should accelerate growth, not limit it. Our Platform Expertise & CMS Optimization Review ensures your website has the technical foundation, flexibility, and scalability needed to support today's search landscape while preparing your business for whatever comes next.
An ecommerce website isn't just a marketing website with products added to it, it's a complex ecosystem of category pages, product pages, filters, faceted navigation, inventory changes, and customer journeys that can create unique SEO challenges.
While many of the fundamentals of search engine optimization still apply, ecommerce websites face an entirely different set of technical, content, and architectural considerations. Thousands of dynamically generated URLs, duplicate product variations, pagination, discontinued inventory, and evolving product catalogs can quickly create issues that limit organic visibility.
At Fratzke, our Ecommerce SEO Audit is designed to identify the opportunities and obstacles unique to online stores. Whether you manage hundreds of SKUs or hundreds of thousands, we evaluate how well your ecommerce platform supports search visibility, product discovery, and revenue growth.
Our goal isn't simply to increase rankings, it's to help more customers discover your products, navigate your catalog with confidence, and complete more purchases.
Unlike a traditional B2B website with a handful of service pages, ecommerce websites are constantly changing.
Without a thoughtful SEO strategy, these changes can gradually weaken your site's authority, create duplicate content, and make it difficult for search engines to understand which pages deserve to rank.
Our Ecommerce SEO Audit focuses on building a foundation that supports long-term growth while preserving the authority you've already earned.
Because ecommerce websites contain many moving parts, our audit examines every stage of the customer journey, from category discovery to completed purchase.
Category pages are often the highest-value SEO assets on an ecommerce website.
We evaluate:
Well-optimized category pages help customers browse efficiently while capturing high-intent searches from users actively comparing products.
Every product page should help customers make confident purchasing decisions while giving search engines enough context to understand the product.
Our review includes:
We also identify opportunities to create more unique, helpful product content that differentiates your site from competitors using the same manufacturer copy.
Large ecommerce websites often generate thousands of URLs that provide little or no SEO value.
We assess:
Improving crawl efficiency helps search engines spend more time discovering and indexing the pages that actually generate revenue.
Schema markup helps search engines better understand your products while increasing eligibility for enhanced search results.
We review:
When implemented correctly, structured data can improve visibility and increase click-through rates from search results.
Every ecommerce platform has its own strengths and limitations, but several issues appear consistently across online stores.
Some of the most common findings include:
These issues often have a much greater impact than a single technical error because they affect hundreds, or even thousands, of pages simultaneously.
Every ecommerce platform presents different SEO considerations.
Our team has experience evaluating and optimizing websites built on platforms including:
Rather than applying a one-size-fits-all checklist, we tailor our recommendations to your platform, development environment, and business goals.
Successful ecommerce SEO isn't just about helping customers find individual products. It's about creating a connected shopping experience that supports discovery, comparison, purchase, and long-term customer loyalty.
A comprehensive Ecommerce SEO Audit helps your business:
At Fratzke, we understand that ecommerce SEO is measured in more than rankings, it's measured in revenue. Our Ecommerce SEO Audit combines technical expertise, search strategy, and customer experience to help online retailers create faster, more discoverable, and more profitable ecommerce experiences that support sustainable long-term growth.
An SEO audit should create clarity, not complexity.
Unfortunately, many audits do the opposite. They overwhelm organizations with hundreds of technical recommendations, spreadsheets filled with errors, and automated reports that identify problems without explaining which ones actually matter. Marketing teams are left wondering where to begin, developers don't know what to prioritize, and leadership struggles to understand how any of it supports business growth.
At Fratzke, we believe the value of an SEO audit isn't measured by the number of issues it uncovers, it's measured by the confidence it gives your organization to make smarter decisions.
That's why every audit culminates in a strategic implementation roadmap. Rather than handing you a long list of recommendations, we organize our findings into a practical action plan that balances impact, effort, and business priorities. Whether you're looking for quick wins that can improve performance immediately or long-term initiatives that build sustainable search authority, you'll know exactly what to tackle first and why.
Because an audit shouldn't leave you asking, "Now what?" It should answer that question.
Every SEO audit includes a comprehensive set of deliverables designed to help your team understand the current state of your website and confidently move forward with implementation.
Your deliverables include:
Every recommendation is organized by priority so your team can focus on the improvements that will create the greatest return rather than trying to fix everything at once.
The real value of an SEO audit comes from understanding how individual improvements work together.
Earlier, we explored the importance of technical SEO, content optimization, keyword strategy, backlinks, AI visibility, site architecture, user experience, and website performance. While each discipline contributes to search success, meaningful growth happens when they're aligned behind a common strategy.
For example, improving Core Web Vitals creates a better user experience, but its impact grows when paired with stronger site architecture and clearer internal linking. Publishing new content becomes significantly more effective when it's informed by keyword research, supported by a healthy technical foundation, and connected to an AI-ready content strategy. Likewise, earning authoritative backlinks becomes easier when your website already provides the high-quality resources that others want to reference.
This is why we don't deliver isolated recommendations. We deliver an integrated roadmap that helps every improvement reinforce the next.
Not every recommendation deserves the same level of urgency.
Some changes can be implemented in a matter of hours and deliver immediate improvements. Others require development resources, stakeholder alignment, or longer-term planning.
That's why we categorize every recommendation based on both effort and expected impact, helping your team focus resources where they'll generate the greatest return.
Our roadmap typically includes:
High-impact improvements that can often be implemented quickly.
Examples include:
Projects that require more planning but create lasting competitive advantages.
These may include:
This phased approach helps organizations build momentum while laying the foundation for sustainable long-term growth.
An audit report shouldn't sit unread in someone's inbox.
Once your audit is complete, we schedule a live strategy session where our team walks through the findings with your stakeholders. We explain what we discovered, why each recommendation matters, and how the various initiatives work together to improve search performance.
This collaborative review gives your marketing team, developers, and leadership a shared understanding of the roadmap and provides an opportunity to ask questions, discuss priorities, and align on next steps.
Whether you choose to implement the recommendations internally or partner with Fratzke, you'll leave with a clear understanding of what success looks like and how to achieve it.
An SEO audit isn't the finish line, it's the starting point for sustainable growth.
The insights uncovered during your audit become the blueprint for future optimization, helping your organization make better decisions, invest resources more effectively, and continuously improve your digital presence. As search evolves, that roadmap becomes even more valuable, providing a framework for adapting to algorithm updates, changing customer behavior, and emerging technologies like AI-powered search.
At Fratzke, we don't believe in delivering reports that gather dust. We believe in delivering strategies that create momentum. That's why every SEO audit is designed to give your team more than a list of recommendations, it provides the clarity, confidence, and direction needed to turn insights into action and action into measurable business growth.
Organizations don't invest in SEO audits because they want another report, they need answers. We identify the issues holding you back and create a strategic roadmap for long-term growth.
Examples:
Most SEO audits identify problems. We identify priorities. Every recommendation is evaluated based on its potential business impact, SEO value, implementation effort, dependencies, and time to value, giving your team a clear roadmap focused on the opportunities that will drive the greatest results.
How We Prioritize Recommendations
Every SEO Audit is built around four core deliverables that help your team move from discovery to execution.
An SEO audit isn't the finish line, it's the foundation for smarter marketing decisions. Whether your team implements the recommendations internally or partners with Fratzke for ongoing optimization, you'll have a clear roadmap for improving search visibility, increasing qualified traffic, and building sustainable organic growth.
Next steps may include:
An SEO audit is a comprehensive evaluation of your website's ability to rank in search engines and AI-powered search experiences. It identifies technical issues, content gaps, keyword opportunities, and competitive weaknesses while providing a prioritized roadmap to improve visibility, attract qualified traffic, and support business growth.
A comprehensive SEO audit typically includes technical SEO, crawlability and indexing, keyword analysis, content quality, on-page optimization, Core Web Vitals, internal linking, backlink analysis, AI search readiness, competitor benchmarking, and strategic recommendations.
The timeline depends on the size and complexity of your website. Most SEO audits are completed within two to four weeks, allowing time for technical analysis, competitive research, and strategic recommendations.
An audit itself doesn't improve rankings. The improvements come from implementing the recommendations identified during the audit. By addressing high-impact opportunities first, businesses often see meaningful improvements in rankings, traffic, and lead generation over time.
An SEO audit provides a one-time assessment and strategic roadmap. Ongoing SEO services focus on implementing recommendations, creating content, monitoring performance, and continuously optimizing your website to maintain and improve rankings.
Yes. Every Fratzke SEO Audit includes competitive benchmarking to understand how your website compares against competitors, identify keyword opportunities, evaluate content gaps, and uncover areas where you can gain a competitive advantage.
Absolutely. We evaluate crawlability, indexing, site architecture, redirects, XML sitemaps, structured data, Core Web Vitals, mobile usability, page speed, and other technical factors that influence search performance.
Yes. We review your existing content for search intent alignment, keyword targeting, topical authority, content quality, duplication, and opportunities to improve organic visibility through new or optimized content.
Yes. We evaluate your backlink profile to identify authority-building opportunities, potentially harmful links, and gaps compared to competitors that may be impacting your search visibility.
Yes. Fratzke regularly works with enterprise organizations, multi-location businesses, and complex websites with thousands of pages, multiple business units, or sophisticated digital ecosystems.
Yes. Our SEO audits include AI Search Readiness, evaluating how your content, authority, structured data, and website architecture support visibility across platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini, and other generative search experiences.
AI Search Readiness measures how well your website is positioned to appear in AI-generated answers. We evaluate content quality, entity signals, structured data, topical authority, and other factors that influence AI visibility alongside traditional SEO performance.
Yes. While many organizations implement the recommendations internally, Fratzke can also serve as your strategic partner to execute technical improvements, content optimization, website enhancements, and ongoing SEO initiatives.
Yes. Our team has experience auditing websites built on WordPress, Webflow, Shopify, HubSpot, Sitecore, Drupal, custom CMS platforms, and enterprise web applications.
Unlike many SEO audit companies that deliver generic reports, Fratzke's SEO audits are led by experienced senior strategists, not automated software or junior analysts. Our multidisciplinary team combines expertise in technical SEO, content strategy, AI search, analytics, and digital marketing to deliver strategic recommendations with real business impact.
The investment for an SEO audit typically ranges from $5,000 to $20,000, depending on your website's size, complexity, and business objectives. Smaller websites generally require a more focused review, while enterprise organizations, multi-location businesses, ecommerce sites, or websites with thousands of pages require a more comprehensive analysis.
Every Fratzke SEO Audit includes a comprehensive audit report, a prioritized strategic roadmap, and a live executive readout with our senior strategists. After learning more about your website and goals, we'll provide a customized proposal outlining the scope, deliverables, timeline, and investment so you know exactly what to expect before work begins.
Choosing an SEO audit company isn't just about finding technical expertise. It's about finding a strategic partner that understands how search supports business growth.
Every Fratzke SEO Audit includes a comprehensive audit report, a prioritized strategic roadmap, and a live executive readout. You'll leave with a clear understanding of your current performance, the highest-impact opportunities, and a practical action plan for improving search visibility.
An experienced SEO audit consultant can help identify technical issues, content gaps, and strategic opportunities that automated tools often overlook. At Fratzke, every audit is led by senior strategists who combine SEO expertise with broader digital marketing and business experience.
Fratzke combines technical SEO expertise with strategic marketing, customer insights, AI search optimization, and business consulting to deliver audits that go beyond generic checklists. Instead of overwhelming you with hundreds of disconnected issues, we prioritize the recommendations that will have the greatest impact on your rankings, qualified traffic, and long-term business growth.
201 Harbor Blvd.
Suite 203
Fullerton, CA, 92832
Phone: (714) 614-2881
Hours: Monday - Friday 8AM-6PM
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