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Every engagement starts with understanding your business, your buyers, and your growth objectives. From there, we build and optimize programs designed to generate sustainable demand and measurable revenue growth.
Building Supply Distributor Website Redesign: A regional building supply distributor needed a modern website that generated more qualified leads and improved usability for contractors and commercial buyers. Through a full website redesign, mobile optimization, and conversion-focused landing pages, Fratzke increased quote requests by 47% and improved mobile engagement by 62%.
B2B SaaS Advertising Growth Program: A growing SaaS company needed to improve lead quality and scale acquisition without dramatically increasing ad spend. Through a multi-channel advertising strategy across Google and LinkedIn, landing page optimization, and continuous campaign refinement, Fratzke increased qualified leads by 83%, reduced CPA by 31%, and improved conversion rates by 44%.
B2B Marketing Audit & Content Optimization Strategy: A B2B company wanted to improve content performance and engage buyers throughout the decision-making process. Through a comprehensive marketing audit, content analysis, messaging refinement, and landing page optimization, Fratzke increased content engagement by 72%, improved time on site, and generated stronger interactions from prospective customers.
Successful B2B marketing requires more than channel expertise. Our team combines strategy, SEO, content marketing, paid media, analytics, and customer experience expertise to help organizations attract qualified buyers, improve conversion rates, and generate measurable business results.
We use industry-leading tools and platforms to manage, optimize, and scale your marketing performance. From analytics and tracking to SEO, advertising, and CRO tools, our technology stack is built to improve efficiency, uncover opportunities, and drive better results across every channel.
We don't operate as an outside vendor, we work as an extension of your team. From strategy development to ongoing optimization, we collaborate closely with your stakeholders to solve challenges, uncover opportunities, and help your organization achieve its growth objectives.
The best marketing decisions are driven by data, not assumptions. We combine analytics, reporting, customer insights, and performance measurement to help you understand what's working, identify opportunities, and continuously improve marketing effectiveness.
B2B digital marketing services help businesses attract, engage, and convert other businesses through digital channels such as search engines, content marketing, paid advertising, email marketing, social media, and website optimization. These services are designed to generate qualified leads, support sales efforts, and drive measurable revenue growth.
The most effective channels vary by industry and audience, but often include SEO, content marketing, LinkedIn advertising, Google Ads, email marketing, webinars, and marketing automation. Fratzke helps organizations identify the right channel mix based on their target audience, sales cycle, and growth objectives to maximize lead quality and marketing ROI.
B2B marketing ROI is measured by tracking key performance indicators such as qualified leads, pipeline contribution, customer acquisition costs, conversion rates, revenue influenced, and return on marketing investment. Fratzke helps organizations build reporting frameworks and dashboards that provide clear visibility into what's driving leads, pipeline, and revenue growth.
Most B2B SEO programs begin showing measurable improvements within three to six months, although timelines vary based on competition, website authority, technical health, and content quality. SEO is a long-term strategy that compounds over time. Fratzke's SEO programs focus on both quick-win opportunities and long-term growth initiatives to create sustainable performance improvements.
Demand generation is a marketing strategy focused on creating awareness and interest in your products or services before prospects are ready to buy. It includes activities such as content marketing, SEO, advertising, webinars, and email campaigns designed to move buyers through the funnel and support long-term revenue growth.
Account-based marketing is a targeted approach that focuses marketing and sales efforts on specific high-value accounts. ABM strategies use personalized messaging and campaigns to engage key decision-makers within target organizations. Fratzke helps clients identify priority accounts, align sales and marketing efforts, and develop campaigns that support complex B2B buying processes.
Fratzke works with organizations across manufacturing, building materials, SaaS, professional services, healthcare, education, financial services, and other complex B2B industries. Our experience supporting organizations with long sales cycles and multiple decision-makers allows us to develop programs that generate measurable business results.
Costs vary based on business goals, market competitiveness, service scope, and growth objectives. Some organizations require strategic consulting and SEO support, while others need comprehensive multi-channel programs. Fratzke develops customized recommendations designed to align with your business objectives and stage of growth.
Yes. B2B digital marketing helps nurture prospects throughout extended buying journeys by providing valuable content, targeted messaging, remarketing campaigns, and educational resources that build trust and keep your brand top-of-mind. Fratzke specializes in developing strategies that engage buyers across multiple touchpoints and stages of the decision-making process.
Important B2B marketing KPIs include website traffic, qualified leads, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), conversion rates, cost per lead, pipeline contribution, customer acquisition cost, and revenue influenced. The right metrics should align directly with your business and growth objectives.
SEO helps attract buyers actively searching for solutions, products, and services related to your business. By improving visibility for high-intent keywords and creating valuable content, SEO can generate highly qualified traffic that converts into leads and opportunities. Fratzke's SEO approach combines technical optimization, content strategy, and buyer intent research to help clients attract prospects who are more likely to become customers.
Paid advertising helps businesses reach targeted audiences, generate demand, and accelerate lead generation. Platforms such as Google Ads and LinkedIn allow marketers to engage buyers at key stages of the purchasing process and drive qualified traffic to conversion-focused landing pages. Fratzke continuously optimizes campaigns to improve lead quality, reduce acquisition costs, and maximize return on investment.
A successful B2B marketing strategy should include audience research, positioning, messaging, channel planning, content strategy, lead generation tactics, conversion optimization, analytics, and performance measurement aligned with business goals. Fratzke works closely with leadership, sales, and marketing teams to develop strategies that support both short-term wins and long-term growth objectives.
Content marketing helps educate buyers, answer questions, address objections, and establish credibility throughout the buying process. High-quality content can improve search visibility, support lead generation, and help sales teams engage prospects more effectively. Fratzke develops content strategies designed to attract qualified buyers and support every stage of the customer journey.
Effective B2B marketing supports sales by attracting qualified prospects, nurturing leads, providing sales enablement content, and helping teams focus on opportunities most likely to convert. Fratzke works to align marketing and sales around shared goals, metrics, and processes that drive measurable business growth.
A B2B marketing audit is a comprehensive evaluation of your marketing performance, channels, content, analytics, technology, and customer journey. The goal is to identify strengths, uncover growth opportunities, and create a roadmap for improving marketing effectiveness. Fratzke's audits provide actionable recommendations prioritized by business impact, helping organizations focus on the opportunities most likely to drive growth.
Marketing analytics provide visibility into campaign performance, customer behavior, lead quality, and ROI. By understanding what is working and where opportunities exist, businesses can make more informed decisions and allocate resources more effectively. Fratzke helps clients transform complex data into clear, actionable insights that support better marketing and business decisions.
Partnering with a B2B digital marketing agency provides access to a team of specialists across strategy, SEO, content, paid media, analytics, and marketing operations without the cost and complexity of hiring multiple full-time employees. Fratzke acts as an extension of your team, providing strategic guidance and specialized expertise while helping you achieve growth more efficiently than building every capability in-house.
201 Harbor Blvd.
Suite 203
Fullerton, CA, 92832
Phone: (714) 614-2881
Hours: Monday - Friday 8AM-6PM
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