A Social Media Audit is a comprehensive evaluation of your organization's social media strategy, platforms, content, audience engagement, governance, analytics, and overall performance. Rather than focusing on individual posts or campaigns, it provides an objective assessment of how your entire social media ecosystem supports your marketing and business goals.

A Social Media Audit is ideal for organizations that actively invest in social media and want to improve performance, strengthen brand consistency, increase audience engagement, or better align social media with broader marketing objectives.

Our Social Media Audits are tailored to your organization's channel mix and business goals. We regularly evaluate LinkedIn, Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, Pinterest, Threads, Reddit, and other platforms relevant to your audience. Rather than applying the same criteria to every channel, we assess each platform based on its unique role, audience, content strategy, and contribution to your marketing objectives.

Yes. We evaluate how organic and paid social media work together, identifying opportunities to improve campaign effectiveness, audience engagement, budget allocation, and overall marketing performance.

Every engagement includes a comprehensive Benchmark Report, Benchmark Index™ Scorecard, executive readout, and prioritized Growth Roadmap with strategic recommendations tailored to your organization.

The terms are often used interchangeably. Our Social Media Audit evaluates both the strategic and operational aspects of your social media marketing, including content, governance, paid media, analytics, audience engagement, and business alignment.

A Social Media Strategy Audit focuses primarily on strategic direction. Fratzke's Social Media Audit includes strategy while also evaluating execution, platform performance, governance, analytics, competitive positioning, and overall business impact.

Yes. We assess content quality, consistency, messaging, creative execution, publishing cadence, and alignment with your brand strategy and audience expectations.

Yes. Competitive benchmarking is an important part of every engagement. We use a combination of publicly available social media data, competitive research tools, platform analytics, and strategic analysis to benchmark your organization against relevant competitors. Our goal isn't simply to compare follower counts or engagement metrics. We evaluate how competitors position their brands, engage audiences, publish content, and support broader business objectives to identify meaningful opportunities for differentiation and growth.

Yes. We assess how your organization engages with audiences, responds to conversations, manages communities, and supports customer relationships across social platforms.

In many cases, yes. Access to your social media platforms and analytics helps us evaluate performance, audience engagement, advertising activity, and other metrics that aren't publicly available. However, platform access isn't always required. If your engagement is focused on an outside-in assessment, we can evaluate your public social media presence, content, brand positioning, competitive landscape, and overall digital footprint without direct access to your accounts. During discovery, we'll determine the appropriate level of access based on the scope and objectives of your audit.

Every engagement begins with a discovery session to understand your business, marketing objectives, target audiences, and current social media strategy. From there, we'll identify the platforms to evaluate, gather the necessary documentation and analytics, establish project timelines, and coordinate stakeholder interviews when appropriate. This structured onboarding process ensures our recommendations are aligned with your organization's goals from day one.

Most Social Media Audits are completed within 3 - 6 weeks, depending on the size of your organization, the number of platforms evaluated, and the complexity of your social media ecosystem. During discovery, we'll define the project scope, timeline, and key milestones so you know exactly what to expect.

Most Social Media Audits range from $10,000 to $20,000, depending on the number of platforms, organizational complexity, and the scope of the engagement. Following an initial discovery conversation, we'll provide a customized proposal outlining the recommended approach, timeline, and investment.

No. Fratzke is a strategic consulting firm, not a social media management agency. We don't create posts, manage communities, or publish content on your behalf. Instead, we help leadership teams evaluate performance, identify opportunities, develop strategy, and monitor progress so your internal team or agency partners can execute with greater confidence and effectiveness.

Yes. The Social Media Audit often serves as the starting point for one or more Fratzke Growth Engines™. Once we've identified your highest-impact opportunities, we can help execute your Growth Roadmap through ongoing strategic services designed to improve marketing performance, strengthen your brand, and accelerate business growth.

Unlike agencies that focus only on publishing content or campaign metrics, Fratzke evaluates your entire social media ecosystem through the Fratzke Benchmark Method™. The result is a strategic assessment that helps leadership make better investment decisions and improve long-term business performance.

We evaluate a combination of strategic, operational, and performance factors, including audience engagement, content effectiveness, platform performance, governance, analytics, competitive positioning, and alignment with business objectives.

We use a combination of industry-leading platforms, analytics, research tools, and expert analysis to evaluate performance. Technology helps gather and organize data, while our senior strategists interpret the findings, identify patterns, and develop practical recommendations tailored to your business.

You'll receive a comprehensive Benchmark Report, Benchmark Index™ Scorecard, executive readout, and prioritized Growth Roadmap. Many organizations use these insights as the foundation for one or more Fratzke Growth Engines™, which provide ongoing strategic support and implementation in the areas with the greatest opportunity for growth. This ensures your audit doesn't end with recommendations, it becomes the starting point for measurable, long-term business improvement.

Yes. If influencer marketing is part of your social media strategy, we'll evaluate how it supports your business objectives, brand positioning, audience engagement, and overall marketing performance. This includes reviewing influencer selection, campaign alignment, content quality, performance measurement, governance, and how influencer initiatives integrate with your broader social media strategy.

Yes. When employee advocacy is part of your marketing strategy, we assess how effectively your organization enables employees to represent the brand on social media. We evaluate governance, participation, content enablement, brand consistency, and alignment with business objectives, identifying opportunities to strengthen thought leadership, expand organic reach, and increase employee engagement while maintaining appropriate brand standards.

A Social Media Audit focuses specifically on your organization's social media strategy, platforms, content, audience engagement, paid social, influencer initiatives, employee advocacy, governance, and how social media supports your business objectives. It's designed to optimize the performance of your social channels and identify opportunities to strengthen brand awareness, community engagement, and measurable business impact.

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Digital Marketing Audit Services take a broader view of your entire digital ecosystem. In addition to social media, it evaluates your website, SEO, paid search, content marketing, email marketing, analytics, customer journeys, conversion performance, marketing technology, and other digital channels. If your primary goal is improving social media performance, a Social Media Audit is the right choice. If you want an executive-level assessment of your overall digital marketing performance and strategic priorities, a Digital Marketing Audit provides a more comprehensive evaluation.

Learn more on our How to Conduct a Digital Marketing Audit (Step-By-Step Guide).

The Fratzke Benchmark Index™ is Fratzke's proprietary scoring model that translates audit findings into an executive-friendly scorecard. Each benchmark dimension is developed using best-in-class organizations, industry KPIs, and proven best practices, with ratings ranging from Leader to Lagging. This provides an objective baseline for measuring current performance and tracking improvement over time.