Website Audit Services

Our Website Audit Services evaluate every aspect of your digital experience, including technical SEO, website speed, Core Web Vitals, user experience, navigation, accessibility, content quality, analytics, conversion paths, mobile usability, internal linking, and overall website performance.

A Website UX Audit examines how visitors interact with your website. We evaluate navigation, page layouts, user flows, accessibility, mobile experience, calls-to-action, and conversion paths to identify friction that may prevent visitors from becoming customers.

Even well-designed websites can develop technical issues, outdated content, poor user experiences, or SEO challenges over time. A website audit helps identify these issues early, allowing your organization to improve performance, increase conversions, and maximize the return on your digital investment.

Most organizations should conduct a comprehensive website audit at least once per year. If your website changes frequently, supports multiple business units, or relies heavily on organic search, quarterly reviews can help maintain performance and identify new optimization opportunities.

Website audits are especially valuable before a website redesign, after a migration, when organic traffic declines, when conversions decrease, or before making significant investments in SEO, content marketing, or paid advertising.

The timeline depends on the size and complexity of your website. Smaller websites may take one to two weeks, while enterprise websites with hundreds or thousands of pages often require several weeks for a comprehensive evaluation.

Website Audit Services typically range from $5,000 to $20,000, depending on the size and complexity of your website, the depth of analysis required, and your business objectives. Smaller websites with a focused scope generally fall at the lower end of the range, while enterprise websites with multiple business units, large content libraries, ecommerce functionality, or complex customer journeys require a more comprehensive evaluation.

At Fratzke, every website audit is tailored to your organization. Rather than delivering a generic report, we provide a strategic assessment and prioritized roadmap focused on the opportunities that will have the greatest impact on SEO, user experience, website performance, and conversions.

Website performance directly impacts user experience, search rankings, and conversions. We evaluate page speed, loading behavior, responsiveness, image optimization, scripts, hosting performance, and other factors that influence how quickly and reliably your website loads across devices. Our recommendations help improve performance while creating a faster, more seamless experience for both users and search engines.

More visitors browse websites on mobile devices than ever before. We evaluate responsive design, navigation, page layouts, touch interactions, readability, mobile performance, and usability to ensure your website delivers a consistent experience across every screen size. A better mobile experience leads to higher engagement, stronger search performance, and more conversions.

An accessible website creates better experiences for every visitor. Our accessibility review evaluates navigation, color contrast, heading structure, keyboard navigation, image alt text, form usability, and other accessibility best practices. Whether your goal is improving usability or supporting compliance efforts, we identify opportunities that make your website more inclusive and easier to use.

Better decisions begin with better data. We review your analytics implementation, event tracking, conversion goals, attribution, and reporting to ensure your organization is measuring what matters most. Our audit identifies tracking gaps, data quality issues, and reporting opportunities so your team can make more informed decisions based on accurate performance insights.

Great content should answer customer questions, support SEO, and guide visitors through the buying journey. We evaluate content quality, messaging, organization, keyword alignment, topical coverage, readability, and opportunities to improve relevance. Our recommendations help strengthen your content strategy while improving search visibility, user engagement, and overall website effectiveness.

Every page should move visitors closer to taking action. We evaluate calls-to-action, forms, landing pages, navigation, trust signals, and customer journeys to identify friction that may reduce conversions. By optimizing conversion paths, we help create clearer user experiences that generate more qualified leads and improve overall website performance.

Search is evolving beyond traditional rankings. We evaluate how well your website is positioned for AI-powered search experiences, including Google AI Overviews, ChatGPT, Gemini, and Perplexity. Our review considers content structure, entity optimization, schema markup, topical authority, and answer-first content to help improve visibility across emerging AI search platforms.