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Every website has opportunities hidden beneath the surface. Our Website Audit Services combine customer insights, UX research, technical SEO, analytics, and digital strategy to uncover what's limiting performance. We don't just identify issues, we prioritize the improvements that will have the greatest impact on search visibility, user experience, and conversions.
Website UX Audit: An industrial manufacturer struggled to convert website visitors into qualified leads. Through a comprehensive website UX audit, Fratzke streamlined navigation, improved calls-to-action, and optimized key landing pages, increasing website conversion rates by 34% while reducing form abandonment.
Website SEO Audit: A B2B technology company wasn't maximizing its marketing investment. Fratzke conducted a comprehensive digital marketing audit and prioritized the highest-impact improvements, leading to a 61% increase in organic traffic and a 39% increase in qualified website inquiries.
Website Performance Audit: A growing B2B organization needed a faster, more intuitive website experience. After evaluating site speed, accessibility, mobile usability, and content structure, Fratzke prioritized high-impact improvements that led to a 48% increase in engagement and significantly improved overall website performance.
A website audit is a comprehensive evaluation of your website's overall health, performance, and effectiveness. It examines critical areas such as technical SEO, user experience (UX), website speed, accessibility, content quality, analytics, mobile usability, security, and conversion opportunities to identify what's helping, or hindering, your website's performance.
At Fratzke, our Website Audit Services go beyond a technical checklist. We combine customer insights, website SEO audit best practices, UX evaluation, and digital strategy to uncover opportunities that improve search visibility, enhance the user experience, increase conversions, and create a prioritized roadmap for long-term business success.
Our Website Audit Services evaluate every aspect of your digital experience, including technical SEO, website speed, Core Web Vitals, user experience, navigation, accessibility, content quality, analytics, conversion paths, mobile usability, internal linking, and overall website performance.
A Website UX Audit examines how visitors interact with your website. We evaluate navigation, page layouts, user flows, accessibility, mobile experience, calls-to-action, and conversion paths to identify friction that may prevent visitors from becoming customers.
Even well-designed websites can develop technical issues, outdated content, poor user experiences, or SEO challenges over time. A website audit helps identify these issues early, allowing your organization to improve performance, increase conversions, and maximize the return on your digital investment.
Most organizations should conduct a comprehensive website audit at least once per year. If your website changes frequently, supports multiple business units, or relies heavily on organic search, quarterly reviews can help maintain performance and identify new optimization opportunities.
Website audits are especially valuable before a website redesign, after a migration, when organic traffic declines, when conversions decrease, or before making significant investments in SEO, content marketing, or paid advertising.
The timeline depends on the size and complexity of your website. Smaller websites may take one to two weeks, while enterprise websites with hundreds or thousands of pages often require several weeks for a comprehensive evaluation.
Website Audit Services typically range from $5,000 to $20,000, depending on the size and complexity of your website, the depth of analysis required, and your business objectives. Smaller websites with a focused scope generally fall at the lower end of the range, while enterprise websites with multiple business units, large content libraries, ecommerce functionality, or complex customer journeys require a more comprehensive evaluation.
At Fratzke, every website audit is tailored to your organization. Rather than delivering a generic report, we provide a strategic assessment and prioritized roadmap focused on the opportunities that will have the greatest impact on SEO, user experience, website performance, and conversions.
Unlike many website auditing companies that focus only on technical SEO, Fratzke combines customer insights, UX strategy, website design, development, analytics, and digital marketing expertise. We evaluate your entire digital experience and prioritize improvements that support measurable business outcomes.
Yes. We regularly work with mid-market and enterprise organizations that manage complex websites, multiple business units, large content libraries, and sophisticated customer journeys. Our audit process is designed to scale with enterprise websites.
Yes. A comprehensive Website SEO Audit can uncover technical issues, content gaps, internal linking opportunities, and site architecture improvements that help increase search visibility, improve rankings, and generate more qualified organic traffic.
Absolutely. By evaluating user journeys, landing pages, forms, calls-to-action, and overall usability, our audits identify opportunities to reduce friction and improve the customer experience, often leading to higher conversion rates.
Both. Every audit includes a prioritized roadmap with actionable recommendations. If your team needs additional support, Fratzke can also help implement improvements through website strategy, UX design, SEO, content, development, and ongoing optimization services.
Yes. Our audits can evaluate website accessibility against current best practices, helping organizations identify barriers that may impact usability, compliance, and the overall customer experience across devices and audiences.
Yes. We review technical SEO, page speed, Core Web Vitals, crawlability, indexing, structured data, broken links, redirects, mobile usability, security considerations, and other technical factors that influence website performance.
Yes. In fact, conducting a website audit before a redesign is one of the smartest investments you can make. Understanding what's working, what isn't, and how customers interact with your current website helps ensure your redesign is based on data rather than assumptions.
Modern website audits should evaluate more than traditional search rankings. At Fratzke, we assess content quality, structured data, entity optimization, website architecture, and technical signals that help improve visibility across AI-powered search experiences, including ChatGPT, Google's AI Overviews, Gemini, and Perplexity.
Our Website Audit Services support organizations across manufacturing, industrial, construction, building materials, distribution, technology, healthcare, financial services, higher education, nonprofit, and other complex B2B industries. While every website is unique, our process is designed to adapt to different business models and customer journeys.
Fratzke combines strategic consulting with hands-on digital expertise. Our multidisciplinary team evaluates websites through the lens of customer experience, SEO, content strategy, analytics, technology, and business objectives. Rather than delivering a generic report, we provide a prioritized roadmap that helps organizations confidently improve website performance and achieve long-term digital success.
201 Harbor Blvd.
Suite 203
Fullerton, CA, 92832
Phone: (714) 614-2881
Hours: Monday - Friday 8AM-6PM
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