NEW RESEARCH |  The 2026 Brand Strategy Playbook

Customer Insights Solutions

Customer Insights Designed to Improve Marketing, Brand Strategy, and Customer Experience

From customer surveys and Voice of Customer programs to journey mapping and competitive intelligence, Fratzke helps organizations uncover the insights needed to strengthen brand strategy, improve customer engagement, and make more informed marketing decisions.

Customer Insights Solutions
For Marketing and Brand Growth

Our Customer Insights solutions combine research, feedback, analytics, and market intelligence to help organizations align marketing strategies with customer needs and market opportunities.

More Than Customer Insights Consulting
Fratzke Turns Insights Into Action

Fratzke combines customer research, strategic analysis, and marketing expertise to help organizations turn research findings into practical strategies that improve decision-making, customer engagement, and long-term business performance.

Understand What Customers Really Think About Your Brand

Gather valuable customer feedback through surveys, Voice of Customer programs, interviews, and research designed to uncover customer needs, expectations, frustrations, and opportunities for improvement across every stage of the customer journey.

  • Capture customer feedback across key touchpoints
  • Understand customer needs, perceptions, and expectations
  • Identify opportunities to improve engagement and satisfaction
E-commerce VS Example

Identify New Opportunities to Improve Marketing and Business Performance

Discover opportunities to improve marketing performance, customer engagement, brand positioning, and customer experience through customer research, competitive intelligence, analytics, and market insights.

  • Identify high-impact growth and optimization opportunities
  • Uncover market gaps and emerging customer needs
  • Discover opportunities to improve visibility and engagement
E-commerce VS Example

Use Customer Insights to Make Strategic Decisions & Solve Challenges

Use customer insights, analytics, and research to solve marketing, customer experience, positioning, and communication challenges with data-driven strategies and actionable recommendations.

  • Make more informed business and marketing decisions
  • Identify challenges impacting customer engagement and growth
  • Develop insight-driven strategies to improve performance
E-commerce VS Example

Create Better Customer Experiences Across Every Touchpoint

Understand how customers interact with your brand across channels and touchpoints to improve satisfaction, reduce friction, and create more meaningful customer experiences.

  • Identify friction points across the customer journey
  • Improve customer satisfaction, retention, and loyalty
  • Optimize customer interactions and engagement experiences
Meeting with the Fratzke Team

Customer Insights Solutions Customized for Your Indusrty

Every industry faces unique customer expectations, competitive pressures, and market challenges. Fratzke tailors Customer Insights solutions to help organizations uncover the research and intelligence needed to support smarter marketing, customer experience, and growth strategies.

Our Customer Insights Process
Designed to Uncover Actionable Opportunities

Our structured Customer Insights process transforms research, customer feedback, and market intelligence into actionable strategies designed to support smarter marketing and business decisions.

Discovery & Goals

We align on business objectives, audiences, challenges, and key opportunities to define the focus of the engagement.

Research & Data Collection

We gather customer feedback, market intelligence, survey data, analytics, and competitive insights.

Insight Development

We analyze findings to uncover patterns, customer behaviors, market opportunities, and business challenges.

Strategy & Recommendations

We translate insights into actionable marketing, brand, customer experience, and growth strategies.

Support Long-Term Growth

We help organizations apply insights, optimize performance, and improve customer experiences over time.

Customer Insights Case Studies

Explore how organizations across industries have used customer research, feedback, and market intelligence to solve challenges, improve customer experiences, and support strategic business initiatives.
+
Distribution Company Digital Transformation Roadmap

Customer Survey & Experience Research: A distribution company needed to better understand customer expectations and service challenges before launching a digital transformation initiative. Through customer surveys and journey analysis, we identified key pain points and opportunities that helped guide a more customer-focused digital strategy.

+
Safety Organization Competitive Research

Competitive Intelligence & Positioning Analysis: A safety organization needed to better understand how its messaging, programs, and digital presence compared to competitors. Through competitive research and positioning analysis, we uncovered strategic gaps and opportunities that helped strengthen brand differentiation and marketing strategy.

+
Consumer Electronics Customer Survey & Research

Customer Survey & Purchasing Behavior Analysis: A consumer electronics brand wanted to better understand the factors influencing customer purchasing decisions and product preferences. Through customer surveys and purchasing behavior research, we uncovered insights that helped improve messaging, positioning, and marketing alignment.

Learn More About Customer Insights

Explore customer insight resources, research, guides, and strategic perspectives designed to help organizations better understand customers, improve marketing performance, strengthen brand positioning, and create better customer experiences.

Meet Our
Customer Insights Experts

Our Customer Insights team combines expertise in research, strategy, analytics, marketing, and customer experience to help organizations translate data and feedback into meaningful business action.
Request Custom Proposal

FAQs About Customer Insights Solutions

Learn more about our Customer Insights solutions, research methodologies, survey capabilities, and how organizations use customer intelligence to support marketing, customer experience, and strategic growth initiatives.
What Are Customer Insights Solutions?

Customer Insights solutions help organizations better understand customer behaviors, needs, preferences, and experiences through research, surveys, analytics, and strategic insight development.

Why Are Customer Insights Important?
Customer Insights help businesses make more informed marketing, customer experience, branding, and growth decisions based on real customer feedback and market data.
What Types of Customer Research Do You Offer?

We provide customer surveys, Voice of Customer (VoC) programs, buyer persona development, customer journey mapping, competitive intelligence, market research, and CX analytics services.

What Is Voice of Customer (VoC)?
Voice of Customer programs collect and analyze customer feedback to help organizations better understand customer expectations, satisfaction, frustrations, and opportunities for improvement.
What Is the Difference Between Customer Research and Market Research?
Customer research focuses on customer behaviors, motivations, and experiences, while market research focuses on industry trends, competitors, market opportunities, and customer demand.
How Do Customer Surveys Help Businesses?

Customer surveys help organizations gather direct feedback, measure satisfaction, identify customer needs, and uncover opportunities to improve marketing, products, services, and customer experiences.

What Are Buyer Personas?
Buyer personas are research-based profiles that represent target customers, helping organizations improve messaging, targeting, customer engagement, and marketing strategies.
What Is Customer Journey Mapping?
Customer journey mapping helps organizations visualize how customers interact with their brand across different touchpoints to identify friction points and improve customer experiences.
What Is Competitive Intelligence?
Competitive intelligence involves analyzing competitors, market positioning, messaging, and customer perceptions to uncover strategic opportunities and market gaps.
How Can Customer Insights Improve Marketing Performance?
Customer Insights help organizations improve targeting, messaging, content strategy, customer engagement, and campaign effectiveness through research-driven decision-making.
What Industries Do You Support?
We support organizations across industries including B2B, manufacturing, building materials, technology, healthcare, education, professional services, retail, and more.
How Long Does a Customer Insights Project Take?
Project timelines vary depending on the scope, research methods, and goals, but most engagements range from a few weeks to several months.
What Data Sources Do You Use?
We use a combination of customer surveys, interviews, analytics platforms, CRM data, website behavior data, market research, competitive analysis, and customer feedback sources to uncover actionable insights. We can also work with trusted third-party research partners to access custom audience panels and targeted respondent groups for specialized market research, customer surveys, and industry-specific insight initiatives.
Can I Still Do a Survey if I Don’t Have a Customer List?
Yes. In addition to surveying existing customers, we can work with trusted third-party research partners to access custom audience panels and targeted respondent groups based on industry, demographics, job roles, purchasing behaviors, geographic regions, and other criteria. This allows organizations to gather feedback and market insights even if they do not have an existing customer database or contact list.
Can Customer Insights Help Improve Customer Experience?
Yes. Customer Insights help identify customer pain points, satisfaction issues, and opportunities to improve engagement, retention, and overall customer experience.
Do You Offer Ongoing Customer Insight Programs?
Yes. We provide ongoing Voice of Customer programs, customer survey initiatives, CX analytics, and recurring insight reporting designed to support continuous improvement and growth.

Unlock the Value of Customer Insights

Partner with Fratzke to uncover the customer insights, market intelligence, and strategic recommendations needed to improve marketing performance, strengthen customer relationships, and support long-term business growth.
Smiling woman in a red sweater gesturing with hands in front of a screen displaying a purple digital network graphic.

Let's Connect