A CRO Audit is a comprehensive evaluation of how effectively your website converts visitors into customers, leads, or other desired actions. Fratzke's CRO Audit Services assess your customer journey, user experience, landing pages, calls-to-action, forms, analytics, and conversion funnels to identify barriers to conversion and prioritize opportunities for growth.

Conversion Rate Optimization (CRO) is the process of improving your website so that a greater percentage of visitors complete meaningful actions, such as submitting a form, requesting a consultation, downloading content, or making a purchase. Rather than focusing on driving more traffic, CRO helps organizations generate more value from the traffic they already have by reducing friction and improving the customer experience.

Every Conversion Rate Optimization Audit includes a comprehensive Benchmark Report, Benchmark Index™ Scorecard, executive readout, and prioritized Growth Roadmap. We evaluate your entire conversion ecosystem, from user experience and messaging to analytics, conversion tracking, and competitor performance, to identify the highest-impact opportunities for improvement.

A CRO Audit helps organizations understand why visitors are not converting and where opportunities for improvement exist. By evaluating customer journeys, user experience, messaging, analytics, and conversion funnels, a CRO Audit provides an objective roadmap for increasing leads, sales, and marketing efficiency before investing in redesigns or additional advertising.

Most CRO Audits range from $10,000–$20,000, depending on the size of your website, the complexity of your customer journey, the number of digital properties being evaluated, and the depth of competitive analysis required.

Most Conversion Rate Optimization Audits are completed within 3–6 weeks, including discovery, research, strategic analysis, executive presentation, and delivery of your Benchmark Report and Growth Roadmap.

A CRO Audit identifies why visitors are not converting before changes are made. While a redesign focuses on rebuilding the website, a CRO Audit uncovers the friction points and opportunities that should guide those improvements, helping organizations make smarter investment decisions

Yes. A Conversion Rate Optimization Audit can be scoped to meet your business objectives. Some organizations ask us to evaluate a specific landing page, advertising campaign, lead generation funnel, or product launch, while others engage us to assess the entire website and digital customer experience. We'll tailor the audit to address your highest-priority opportunities.

Every engagement includes a Fratzke Benchmark Report™, Benchmark Index Scorecard™, Executive Readout, and Prioritized Growth Roadmap. Together, these deliverables help leadership understand current performance, align stakeholders, and prioritize future investments.

A CRO Audit evaluates the complete conversion experience, including:

• Customer journeys
• Landing pages
• Calls-to-action
• Forms and lead capture
• Navigation
• User experience (UX)
• Mobile experience
• Messaging and value proposition
• Trust signals
• Conversion funnels
• Analytics and conversion tracking
• Heatmaps and user behavior
• Competitive experiences

Every Conversion Rate Optimization Audit is tailored to your organization, but we commonly evaluate websites using platforms such as Google Analytics, Google Tag Manager, Google Search Console, Microsoft Clarity, Hotjar, Shopify Analytics, HubSpot, GA4, CRM reporting, and other analytics or heatmapping tools. We also perform expert heuristic reviews, customer journey analysis, competitive benchmarking, and strategic evaluations using the Fratzke Benchmark Method™.

Yes, in most cases access to platforms like Google Analytics, Google Tag Manager, heatmapping tools, CRM reporting, or other analytics platforms allows us to perform a deeper CRO Audit. However, access is not always required, especially when the audit focuses on an outside-in evaluation of the customer experience.

A Conversion Rate Optimization Audit may incorporate user behavior insights, heatmaps, session recordings, usability observations, and customer research. If formal user testing is recommended, we'll include it as part of your prioritized Growth Roadmap.

Every CRO Audit recommendation is evaluated based on business impact, customer value, implementation effort, and strategic importance. This helps leadership focus on the highest-value opportunities first.

Yes. Every Conversion Rate Optimization Audit includes competitive benchmarking to evaluate how your website experience compares to relevant competitors and identify opportunities to differentiate your digital experience.

Yes. Our eCommerce CRO Audit services evaluate the complete online shopping experience, including product pages, category pages, navigation, search, shopping carts, checkout flows, trust signals, mobile usability, and conversion tracking. The goal is to identify opportunities that improve online sales, average order value, and the overall customer experience.

Yes. Our Shopify CRO Audit evaluates the complete Shopify customer experience, including storefront navigation, product pages, collections, search, cart functionality, checkout experience, mobile usability, trust signals, analytics, and conversion tracking. Whether you're looking to increase online sales or improve customer experience, we provide prioritized recommendations that help maximize the performance of your Shopify store.

Fratzke performs CRO Audits for organizations across B2B, healthcare, manufacturing, professional services, higher education, financial services, and other industries where improving website conversion performance supports measurable business growth.

Yes. Following your Conversion Rate Optimization Audit, you can implement the recommendations internally or partner with Fratzke through our Growth Engines™, which provide ongoing strategic guidance and implementation support.

Every CRO Audit is powered by the Fratzke Benchmark Method™, our proprietary five-step methodology for evaluating marketing and digital performance. It provides an objective framework for assessing your current state, identifying opportunities, and building a practical roadmap for improvement.

The Benchmark Index™ is included with every Conversion Rate Optimization Audit to establish a measurable baseline for your website's conversion performance. It allows organizations to benchmark current maturity and track improvement over time.

Yes. A CRO Audit often increases the value of your existing paid media investment by helping more visitors complete desired actions without increasing advertising spend.

SEO helps attract qualified visitors, while a Conversion Rate Optimization Audit helps convert that traffic into leads and customers. Many organizations pair this service with our SEO Audit to improve both visibility and conversion performance.

A CRO Audit evaluates one critical component of your digital performance. Organizations looking for a broader assessment often begin with our Digital Marketing Audit Services, which evaluates multiple marketing channels and identifies how they work together to drive growth. Check out this article to learn more about How to Conduct a Digital Marketing Audit.