NEW RESEARCH |  The 2026 Brand Strategy Playbook

Digital Advertising Services

Turn your Digital Advertising Into a Scalable Growth Engine

Digital advertising services from Fratzke give you access to a unified, data-driven advertising strategy designed to capture more demand, reduce wasted spend, and drive real revenue growth. You’ll work with a team of experienced specialists who build and manage multi-channel campaigns backed by clear tracking and performance insights. Request your custom proposal today!

The Right Digital Advertising Agency
Changes Everything

With Fratzke, you get clear visibility into what’s actually driving results, not just clicks. Through our Grow Programs approach, we identify the channels that deliver real ROI and continuously optimize to scale what works. From paid search to social, display, and programmatic, every campaign is built and refined to align with your business goals and drive measurable growth.

Expertise That Combines Strategy and Analytics

With decades of experience managing large-scale digital advertising programs, our team knows how to build campaigns that perform across every channel. We combine data, technology, and hands-on expertise to ensure every decision is grounded in performance, not guesswork.

  • Channel-specific strategies tailored to audience, platform, and intent
  • Strategic audits and competitive insights driven by experienced specialists
  • Continuous optimization across every channel to improve performance and efficiency
E-commerce VS Example

Technology That Drives Measurable ROI

Our technology connects your campaign data, analytics, and revenue signals to create a clearer picture of what’s working—and where to scale. By aligning data across platforms, we enable smarter targeting, better decision-making, and more efficient use of your budget.

  • Clear, actionable reporting tied to real business outcomes
  • Unified data that improves efficiency and lowers cost-per-lead
  • Competitive insights that help you identify opportunities and stay ahead
E-commerce VS Example

A Growth Program That Continuously Improves Performance

We don’t just manage campaigns, we partner with you to build and evolve a system for growth. Through our Grow Programs approach, we continuously analyze performance, uncover new opportunities, and refine strategy to improve results over time.

  • Ongoing optimization focused on what drives real results, not vanity metrics
  • Continuous performance analysis to identify new opportunities and reduce inefficiencies
  • Shared insights and testing strategies that help you stay ahead and scale what works
E-commerce VS Example

Transparency That
Builds Confidence

We believe strong partnerships are built on clarity and trust. Through our Grow Programs approach, you get full visibility into performance, spend, and results—so you always know what’s working and where we’re optimizing. With clear reporting and ongoing communication, we make complex data easy to understand and actionable.

  • Dedicated account management with consistent communication and alignment
  • Clear, actionable reporting that ties performance to real business outcomes
  • Responsible budget stewardship focused on efficiency, optimization, and ROI
Meeting with the Fratzke Team

Unify All Your Paid Channels Into
One Advertising Strategy

We focus your investment on the channels that matter, executing and optimizing campaigns to reduce waste and consistently deliver qualified pipelines.

Paid advertising channels we manage:
Two men discussing and writing on a whiteboard with flowchart elements, under a sign that reads 'CREATE AMAZING THINGS'.

Creating Your Digital Advertising Growth System

Our Grow Programs framework powers a repeatable, scalable advertising system.

Audit

Evaluate current performance, tracking, and channel effectiveness to establish a clear baseline.

Strategy

Define audiences, messaging, channel mix, and budget allocation aligned to growth goals.

Build

Develop campaigns, creative, and landing pages with strong conversion foundations.

Optimize

Continuously test, refine, and improve performance across all channels.

Scale

Increase investment in top-performing campaigns and unlock new growth opportunities.

Digital Advertising Case Studies

We help organizations turn underperforming ad spend into scalable growth engines. Our data-driven approach consistently improves lead quality, lowers acquisition costs, and increases measurable ROI.
60%+ 
Increased Lead Volume

National Online School Launch: A multi-location private K–12 school needed to launch a national online program and drive qualified leads. Through high-intent search, remarketing, and paid social campaigns, we generated hundreds of qualified leads, fueled $1M+ in first-year revenue, increased lead volume by 60%+, and built a scalable enrollment growth engine.

500%
Improved CPA

Performance Marketing Turnaround: Anational provider of medical AAC devices struggled with wasted spend and low-quality leads. Through a full performance audit, strategy rebuild, and full-funnel campaign approach, including CTV, we improved CPA by 500%, increased qualified leads by 300%, reduced wasted spend by 40%+, and successfully scaled high-intent demand.

2X
Increased ROI

DTC E-Commerce Growth Engine: A manufacturer and distributor of OEM and custom wheels needed to shift to a direct-to-consumer model and drive online revenue. Through a full e-commerce overhaul and full-funnel paid media strategy, we generated $2M in new revenue in the first 12 months, improved ROI by 2X+, and built a scalable DTC growth engine.

Digital Advertising Insights

Stay ahead of the curve with insights on digital advertising strategy, campaign optimization, and performance marketing trends. Explore how data-driven approaches can improve ROI, reduce wasted spend, and drive measurable growth.

Meet Our
Digital Advertising Experts

Led by Ryan Fratzke, our team brings deep experience across B2C, B2B and multi-location digital advertising programs. We combine strategic insight with hands-on expertise to build, manage, and continuously improve campaigns that drive measurable results.
Request Custom Proposal
Fratzke Consultant Reviewing Strategy with Clients

FAQs About Digital Advertising Services

Have questions about improving performance or getting more from your digital advertising? Explore our FAQs for insights on strategy, optimization, and driving measurable results.
What are digital advertising services?

Digital advertising services help your business reach the right audience through paid channels like search, social, display, and programmatic. At Fratzke, this includes strategy, campaign execution, and continuous optimization, focused on driving measurable results, not just impressions.

How much do digital advertising services cost?
Costs vary based on your goals, industry, and channel mix. Most programs range widely depending on scope from $100 - $100,000 per month, but the focus should be on return, not just spend. A strong strategy ensures your investment is aligned to performance and scalable growth.
What are some examples of digital advertising services?

Digital advertising services can include:

  • PPC (paid search)
  • Paid social advertising
  • Programmatic and display advertising
  • Remarketing and retargeting
  • Amazon and marketplace advertising
  • Geofencing and location-based targeting

Geofencing and location-based targeting
The right mix depends on your goals, audience, and where you can drive the most efficient results.

What is digital advertising?
Digital advertising is the use of paid media across online channels to promote your business and reach targeted audiences. It’s a measurable, data-driven approach to generating demand, increasing visibility, and driving revenue.
How much do digital advertising agencies charge?
Agency pricing varies based on the level of strategy, management, and optimization required, services can range from $100 - $100,000 per month. Rather than focusing on cost alone, the priority should be choosing a partner that can improve performance, reduce wasted spend, and deliver measurable ROI.
What are the benefits of digital advertising?

Digital advertising gives you the ability to target the right audience, measure performance, and continuously improve results. Key benefits include:

  • Greater visibility across search, social, and digital channels
  • More qualified leads through precise targeting
  • Improved efficiency by reducing wasted spend
  • Scalable growth as you invest more in what works
  • Clear performance insights through tracking and reporting
Can paid advertising help my brand appear in AI-driven placements?
Yes. As AI-driven experiences continue to evolve, paid advertising plays an increasing role in helping your brand show up across these environments. With the rise of ChatGPT ads and other AI-powered placements, strong digital advertising programs can help position your business within relevant results and answers.

More importantly, a well-structured strategy ensures your brand is visible across search, content, and paid channels, so you’re present wherever your audience is engaging.

Digital Advertising Expertise Built to Drive Real Growth

Our digital advertising services are built around proven Growth Programs designed to maximize performance at every stage of your brands digital maturity.

We start by assessing your current advertising maturity, analyzing campaigns, tracking infrastructure, and channel effectiveness to identify gaps, inefficiencies, and missed opportunities. This foundational audit ensures every recommendation is rooted in data, not assumptions.

From there, we develop a custom strategy aligned to your business goals, audience segments, and growth targets. Whether it’s refining channel mix, improving targeting, or aligning messaging across campaigns, we build a roadmap designed to generate consistent, qualified pipeline, not just clicks.

Once launched, our focus shifts to continuous optimization. Through ongoing testing, performance monitoring, and data-driven adjustments, we refine campaigns to improve efficiency and scale what works. The result is a digital advertising engine that evolves with your business, delivering stronger ROI, better insights, and sustained growth over time.

Fratzke vs. In-House vs. Typical Agency

Fratzke

  • Dedicated partner + team of digital advertising specialists aligned to your goals
  • Grow Programs framework for continuous strategy, execution, and optimization
  • Full visibility into performance, spend, and ROI with clear, actionable reporting
  • Deep understanding of your business, audience, and competitive landscape
  • Proactive optimization and testing to continuously improve results
  • Built to scale—adding resources, channels, and strategy as you grow

In-House Marketing

  • Limited internal resources trying to manage multiple channels
  • Difficulty keeping up with evolving platforms and best practices
  • Gaps in strategy, execution, and optimization across channels
  • Limited visibility into what’s truly driving results
  • Slower testing, learning, and scaling of campaigns

Typical Marketing Agency

  • Account manager-led with limited hands-on execution support
  • Reactive optimization instead of proactive growth strategy
  • Generic, one-size-fits-all campaign approaches
  • Disconnected reporting that lacks clarity on real performance
  • Inconsistent communication and limited strategic partnership

Transparent, Scalable Internet Advertising Services Pricing

Our pricing is built to align with your goals and grow with your business. Whether you’re optimizing existing campaigns or scaling into new channels, our Growth Programs provide a clear, structured approach to investment, so you always know where your budget is going and how it’s performing.

No hidden fees, misaligned spending incentives, just transparent pricing, ongoing optimization, and a model designed to scale as your results improve.

Get a Winning Digital Ad Strategy that Drives ROI For Your Brand

Discover how our approach to digital advertising helps you reduce wasted spend, capture more demand, and drive consistent growth.
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