NEW RESEARCH | The 2026 Brand Strategy Playbook

DTC Strategy

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DTC Strategy

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Our process is trusted by enterprise & mid-market brands around the world.

Discovery

We begin by asking the right questions, listening deeply, and building a clear understanding of your business and audience.

Research

We apply proprietary research methodologies - audits, surveys, focus groups, and competitive analysis - to reveal where your brand stands today and chart the path forward.

Strategy

We translate insight into a focused, actionable strategy designed to create measurable impact and sustainable growth.

Implementation

We partner with your team to execute seamlessly, ensuring every move aligns with the strategy and drives results.

Measure & Optimize

We monitor performance, extract insights, and continually refine your approach to maximize outcomes and long-term value.

When considering a new direct-to-consumer (DTC) strategy, experience is critical. Our solutions are designed to help evolve your brand's traditional B2B or B2B2C model with the addition of an innovative direct-to-consumer strategy that will grow brand awareness and increase revenue.

Fratzke’s experienced team of consultants can help your brand reach and engage with customers directly to drive growth from concept to launch.