NEW RESEARCH |  The 2026 Brand Strategy Playbook

Local Search Audit

Local Search Audit

Smiling woman in a red sweater gesturing with hands in front of a screen displaying a purple digital network graphic.

Our process is trusted by enterprise & mid-market brands around the world.

Discovery

We begin by asking the right questions, listening deeply, and building a clear understanding of your business and audience.

Research

We apply proprietary research methodologies - audits, surveys, focus groups, and competitive analysis - to reveal where your brand stands today and chart the path forward.

Strategy

We translate insight into a focused, actionable strategy designed to create measurable impact and sustainable growth.

Implementation

We partner with your team to execute seamlessly, ensuring every move aligns with the strategy and drives results.

Measure & Optimize

We monitor performance, extract insights, and continually refine your approach to maximize outcomes and long-term value.

Can local consumers find your business?

We help brands assess their local search strengths, weaknesses, opportunities, and threats to unlock transformative growth. Fratzke performs an in-depth audit of your brand's current local search performance and how it compares to your competition. 

Once the Local Search Audit gives us the lay of the land, we’ll move into the strategic planning phase, which includes objectives and key results, a comprehensive local strategy, and a prioritized action plan.

Local Search benchmarks we assess

  • Local Keyword Ranking Analysis
  • Local Listings & Directories
  • Local Pages
  • Locator
  • Competitive Analysis 
  • And more! 

Questions we can help your business answer

  • Why isn’t my business on Google Maps?
  • Why are my hours wrong on Google?
  • How can I outrank my competitors in local searches?
  • Is my location management system worth the money?

Your local search audit deliverables

  • Audit Report
  • Performance Benchmarks
  • Competitive Intel
  • Recommendations 
  • Audit Review Session

What We Offer

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