Elevating Glasshouse’s Digital Presence to Reflect Premium Craftsmanship

CHALLENGE

Glasshouse, a leading custom glass and mirror fabrication company in Central Texas with $4M+ annual revenue, had an outdated website that failed to showcase the breadth, innovation, and craftsmanship of their work. Their online presence did not position them as an industry leader or effectively attract new customers.

SOLUTION

Fratzke partnered with Glasshouse to completely reimagine their digital presence. The project began with a comprehensive website audit and competitive analysis, which informed a strategic roadmap for ongoing improvements. From there, the team developed a brand storytelling framework to ensure consistent visuals and messaging across the site. A modern, mobile-first design was built on WordPress, incorporating SEO best practices, conversion optimization, and new features such as a product portfolio, sample gallery, and responsive lightbox pop-ups.

RESULTS

The redesigned website provided Glasshouse with an authentic and polished online presence that better reflects their craftsmanship and leadership in the industry. The improvements boosted organic traffic through optimized content and SEO, enhanced the user experience with mobile responsiveness, and increased customer engagement across devices. Most importantly, the site helped drive stronger lead generation by positioning Glasshouse as the premier provider of custom glass fabrication in Central Texas.