The Web Marketing Apocalypse

Rand Fishkin
Moz and SparkToro
James Fratzke
Head of Client Success
Fratzke Media
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REad Interview Transcript

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About the show:

On each episode of the LEADERS podcast, host James Fratzke, will interview a proven leader, CEO, entrepreneur, or founder and unpack their story of success. There’s this quote by Sir Isaac Newton “If I have seen further than others, it is by standing upon the shoulders of giants.” And that’s what the LEADERS podcast is all about. It's an opportunity for us to stand on the shoulders of giants and learn from their journey.

About the host:
James Fratzke

James Fratzke is a Co-Founder and Head of Client Success at Fratzke Media. His passion for storytelling comes from his time at the Walt Disney Company where he and his team executed record-breaking media events. He has helped tell the stories of major brands like Dollar Tree, Advance Auto Parts, and Jelly Belly.

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At Fratzke Media, our paths cross with some amazing people. Learn more about their habits, insights and stories behind their success.

In this episode of the LEADERS podcast, Rand Fishkin, Moz and SparkToro Founder, returns to talk about what he calls the "web marketing apocalypse" and what marketers can do to survive and thrive in the constantly changing digital marketing ecosystem. If you are not familiar with Rand, I highly recommend listening to some of our past interviews where we talk about how he founded Moz SEO and his new venture SparkToro. Rand is an authoritative and trusted voice in the Digital Marketing and SEO world and it's a pleasure to have him back on the show.