NEW RESEARCH |  The 2026 Brand Strategy Playbook

Reputation Audit

Reputation Audit

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Our process is trusted by enterprise & mid-market brands around the world.

Discovery

We begin by asking the right questions, listening deeply, and building a clear understanding of your business and audience.

Research

We apply proprietary research methodologies - audits, surveys, focus groups, and competitive analysis - to reveal where your brand stands today and chart the path forward.

Strategy

We translate insight into a focused, actionable strategy designed to create measurable impact and sustainable growth.

Implementation

We partner with your team to execute seamlessly, ensuring every move aligns with the strategy and drives results.

Measure & Optimize

We monitor performance, extract insights, and continually refine your approach to maximize outcomes and long-term value.

Does your online reputation make the right first impression?

We help brands assess their Reputation Management strengths, weaknesses, opportunities, and threats to unlock transformative growth. Fratzke performs an in-depth audit of your brand's current Reputation Management performance and how it compares to your competition.

Once the Reputation Management Audit gives us the lay of the land, we’ll move into the strategic planning phase, which includes objectives and key results, a comprehensive reputation strategy, and a prioritized action plan.

Reputation Management benchmarks we assess

  • Third Party Reviews 
  • Customer Sentiment
  • Employee Sentiment
  • Online Reputation (Public Affairs)
  • Competitive Analysis
  • And More! 

Questions we can help your business answer

  • How can I improve my online reputation?
  • How can I increase my credibility with potential customers?
  • How do I encourage customers to give us reviews?
  • Is my Reputation Management software worth the money?

Your reputation audit deliverables

  • Audit Report
  • Performance Benchmarks
  • Competitive Intel
  • Recommendations 
  • Audit Review Session

What We Offer

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