CHALLENGE
TiVo had built strong brand recognition over the years, but its digital visibility was heavily concentrated around branded search traffic. While users already familiar with TiVo could find it online, the brand was underperforming in high-intent non-branded searches where new customer demand was actively developing.
At the same time, the search landscape was changing rapidly. Traditional SEO alone was no longer enough to maintain long-term discoverability. AI-powered search experiences through platforms like Google SGE, ChatGPT, and Microsoft Copilot were beginning to reshape how users researched products, brands, and solutions online.
Like many established brands, TiVo faced a growing challenge: how to remain visible not only in search engines, but also within emerging AI-driven discovery platforms.Our client needed a modern search strategy that could strengthen traditional organic performance while also positioning the brand for the future of AI-powered search visibility. TiVo required clearer insight into where opportunities existed, where competitors were outperforming them, and how to build a scalable roadmap for both SEO and GEO growth.
SOLUTION
Fratzke conducted a comprehensive SEO and GEO audit designed to evaluate TiVo’s visibility across both traditional search engines and emerging AI-powered discovery platforms.
Key initiatives included:
- Auditing TiVo’s overall organic search and AI visibility landscape
- Identifying high-impact opportunities for non-branded traffic growth
- Evaluating technical SEO health and website performance
- Analyzing competitor positioning across search and AI platforms
- Developing a unified SEO + GEO strategy and growth roadmap
- Creating a framework for measuring AI visibility and brand presence
Rather than treating SEO and AI visibility as separate initiatives, Fratzke built an integrated strategy designed to improve discoverability across the evolving search ecosystem. The approach focused on strengthening organic rankings, increasing brand authority, and positioning TiVo for long-term visibility within both traditional and generative search experiences.
RESULTS
Our strategy delivered measurable improvements across both traditional search and AI visibility. TiVo achieved 5.5x keyword growth and increased AI visibility by 110%, significantly expanding the brand’s discoverability across search platforms.
Our SEO and AI Visibility audit also uncovered key opportunities to improve non-branded rankings, strengthen technical SEO, and increase digital authority. By aligning SEO and GEO into a unified strategy, Fratzke helped TiVo build a stronger foundation for long-term organic growth across both traditional and AI-powered search experiences.
