CHALLENGE
TopBuild has built an impressive portfolio of brands across installation and specialty distribution, but for a candidate trying to understand who TopBuild is and where they might fit, the picture was fragmented. Each brand had its own presence, its own messaging, and its own application process. There was no single place to see the full picture.
This created friction during the candidates’ journey. Prospective employees had to visit multiple sites to compare roles, piece together a sense of the culture, and navigate separate application flows. For a company of TopBuild's scale - 13,000+ employees across 350+ North American locations - that kind of fragmentation was not sustainable.
The deeper problem was one of perception. TopBuild's main website is investor-focused by design. It does its job well - but it doesn't tell the human story. Candidates weren't getting a window into what it's actually like to work at TopBuild, grow a career there, or be part of something bigger than a single brand or job title.
SOLUTION
Fratzke partnered with TopBuild to design and develop a centralized careers microsite built around one core idea: make the hiring experience feel easier, more connected, and more reflective of the people behind the brand.
The new platform consolidated job opportunities from multiple brands into a single searchable experience powered by Workday integrations. Inspired by best-in-class employer brand experiences, the site balanced functionality with storytelling. Candidates could quickly search and filter opportunities across locations, brands, and job categories while also getting a better sense of the company’s culture and employee experience through videos, testimonials, and visual storytelling.
Key initiatives included:
- Creating a centralized careers experience across multiple brands
- Simplifying job search and application discovery
- Designing a more modern, mobile-friendly candidate experience
- Showcasing company culture, employee stories, and career growth opportunities
- Building a scalable platform that could grow alongside the organization
- Improving visibility into recruiting performance and candidate engagement
Fratzke helped TopBuild build a scalable employer brand platform designed to strengthen recruiting, simplify job discovery, and create a more meaningful connection with candidates from the very first interaction.
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RESULTS
The new careers platform gave TopBuild a far more connected and engaging hiring experience across its portfolio of brands. Candidates arrive at a single URL and immediately encounter a clear, compelling answer to the question every job seeker asks first: why here?
The unified job search experience removed a key area of friction. Instead of navigating through separate sites, a candidate can search across the entire TopBuild enterprise in seconds, filtered by what matters most to them, and click through directly to apply.
The careers site transformed recruiting from a fragmented process into a more unified employer brand experience - giving TopBuild a scalable platform to attract talent, strengthen brand visibility, and connect candidates to opportunity across its growing family of businesses.
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